Transformers: Revenge of the Fallen: The Imax Experience Posts Strong Advance Ticket Sales



    
    Network wide Sold Out Shows and Strong International Openings Demonstrate
    Film's Buzz
    

    LOS ANGELES, June 23 /CNW/ - IMAX Corporation (NASDAQ:   IMAX; TSX: IMX),
DreamWorks Pictures and Paramount Pictures today announced advance ticket
sales totaling over $3 million from 172 IMAX screens worldwide for
Transformers: Revenge of the Fallen: The IMAX Experience, directed by Michael
Bay and featuring scenes filmed with IMAX(R) cameras. With 166 showings
already sold out in the U.S., many IMAX(R) theatres have added extra shows
including midnight runs to meet the unprecedented consumer demand.
    The IMAX release opens in conjunction with the film's nationwide release
in conventional theatres on June 24, and will ultimately play on 230 IMAX
screens worldwide.
    "These strong advance sales figures reinforce the buzz that has
surrounded the IMAX release since Michael Bay started using IMAX cameras to
film some of the sequences," said IMAX CEO Richard L. Gelfond. "Our expanding
network is giving more moviegoers access to this special release, and we're
pleased to see so many of them getting their tickets in advance to secure a
seat during opening weekend."
    "This is the widest IMAX release in the history of our format, and the
network-wide level of enthusiasm for this film is as high as I've ever seen.
It's going to be quite a ride," added Greg Foster, Chairman and President of
IMAX Filmed Entertainment.
    Transformers Revenge of the Fallen: The IMAX Experience features select
scenes filmed with IMAX cameras. Director Michael Bay has seamlessly
integrated the IMAX footage with state-of-the-art CGI and visual effects to
create an unprecedented look and feel for the sequel to Transformers. The
movie sequences shot in traditional 35mm have been digitally re-mastered into
the unparalleled image and sound quality of The IMAX Experience(R) with IMAX
DMR(R) (Digital Re-mastering) technology. The IMAX DMR scenes appear in the
traditional "letterbox" shape, while scenes shot with IMAX's cameras will
expand vertically on the IMAX screen.
    Every IMAX theatre is specially designed to put the audience IN the
movie. The unique theatre geometry of an IMAX theatre combined with crystal
clear images, laser-aligned digital sound and maximized field of view provides
the world's most immersive movie experience.
    Paramount Pictures and DreamWorks Pictures Present In Association with
Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy
Production A Michael Bay Film Transformers: Revenge of the Fallen starring
Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White,
John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas and John Turturro. The
film is directed by Michael Bay from a screenplay by Ehren Kruger & Roberto
Orci & Alex Kurtzman. The producers are Don Murphy & Tom DeSanto, Lorenzo di
Bonaventura and Ian Bryce. The executive producers are Steven Spielberg,
Michael Bay, Brian Goldner and Mark Vahradian. Based on Hasbro's
Transformers(TM) Action Figures. This film has been rated PG-13 for intense
sequences of sci-fi action violence, language, some crude and sexual material,
and brief drug material.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX(R) theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R), technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). The IMAX brand
is recognized throughout the world for extraordinary and immersive
entertainment experiences for consumers. As of March 31, 2009, there were 371
IMAX theatres (250 commercial, 121 institutional) operating in 43 countries.
    IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information about the
Company can be found at www.imax.com. You may also connect with IMAX on
Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and
YouTube (www.youtube.com/imaxmovies).

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include, but are not
limited to, general economic, market or business conditions, including the
length and severity of the current economic downturn, the opportunities that
may be presented to and pursued by the Company, the performance of IMAX DMR
films, conditions in the in-home and out-of home entertainment industries, the
signing of theatre system agreements, changes and developments in the
commercial exhibition industry, the failure to convert theatre system backlog
into revenue, investments and operations in foreign jurisdictions, foreign
currency fluctuations and the Company's prior restatements and the related
litigation and ongoing inquiries by the SEC and the OSC. These factors and
other risks and uncertainties are discussed in the Company's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Rogers &
Cowan, Los Angeles, Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
Investors: IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; Business Media: Sloane & Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com

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