Transformers: Revenge of the Fallen: The IMAX Experience Posts Biggest Opening in IMAX History



    
    IMAX(R) Theatres Generate $18.3 Million of Film's Worldwide Total

    Highlights Include:
    -  Domestic per screen average of $85,000 for the first five days
    -  18 of the top 20 domestic locations housed an IMAX(R) theatre
    -  Biggest single-day domestic gross of $3.9 million
    -  Biggest five-day domestic gross of $14.4 million
    -  Biggest international three-day weekend for an IMAX DMR(R) title of
       $2.1 million
    -  Biggest international single-day gross for an IMAX DMR title of
       $770,000 on Saturday
    

    LOS ANGELES, June 28 /CNW/ - IMAX Corporation (NASDAQ:   IMAX; TSX: IMX)
today announced that the Paramount Pictures release Transformers: Revenge of
the Fallen: The IMAX Experience, directed by Michael Bay and featuring scenes
filmed with IMAX(R) cameras, posted exceptionally strong opening results, with
an estimated $14.4 million coming from 169 IMAX(R) theatres domestically, for
a per screen average of over $85,000 during the five-day opening from
Wednesday, June 24 through Sunday, June 28. The IMAX release contributed more
than 7% of the film's $201 million total on less than 2% of the screens.
    The film continued to play well in IMAX theatres internationally,
grossing approximately $3.2 million, bringing the international total to $3.9
million from 60 screens since opening on June 19. The IMAX release continued
to set records for the biggest IMAX opening in international markets including
China, Australia, and France. The film's worldwide IMAX total has reached
$18.3 million.
    "The IMAX release of this film has delivered exceptional results," said
Rob Moore, Vice Chairman, Paramount Pictures. "The film looks and sounds
incredible in IMAX and we're so pleased to see a growing number of moviegoers
taking advantage of the opportunity to experience the film in this unique
way."
    "We're very happy with the performance of the film across our growing
network, and Paramount Pictures has once again delivered a blockbuster to IMAX
theatres," said IMAX CEO Richard L. Gelfond. "These box office records are
driven by the continued expansion of our network and the strong consumer
appetite for The IMAX Experience(R) in new markets."
    "Transformers 2," Michael Bay's exciting filmmaking and the IMAX DNA have
proven to be triple threat to moviegoers around the world," added Greg Foster,
Chairman and President of IMAX Filmed Entertainment. "The special IMAX
sequences have added an extra level of excitement to the IMAX release and our
partners at DreamWorks and Paramount have done a great job of communicating
this enhanced horsepower to millions of moviegoers worldwide."
    Transformers Revenge of the Fallen: The IMAX Experience features select
scenes filmed with IMAX cameras. Director Michael Bay has seamlessly
integrated the IMAX footage with state-of-the-art CGI and visual effects to
create an unprecedented look and feel for the sequel to Transformers. The
movie sequences shot in traditional 35mm have been digitally re-mastered into
the unparalleled image and sound quality of The IMAX Experience with IMAX DMR
(Digital Re-mastering) technology. The IMAX DMR scenes appear in the
traditional "letterbox" shape, while scenes shot with IMAX's cameras will
expand vertically on the IMAX screen.
    Every IMAX theatre is specially designed to put the audience IN the
movie. The unique theatre geometry of an IMAX theatre combined with crystal
clear images, laser-aligned digital sound and maximized field of view provides
the world's most immersive movie experience.
    Paramount Pictures and DreamWorks Pictures Present In Association with
Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy
Production A Michael Bay Film Transformers: Revenge of the Fallen starring
Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White,
John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas and John Turturro. The
film is directed by Michael Bay from a screenplay by Ehren Kruger & Roberto
Orci & Alex Kurtzman. The producers are Don Murphy & Tom DeSanto, Lorenzo di
Bonaventura and Ian Bryce. The executive producers are Steven Spielberg,
Michael Bay, Brian Goldner and Mark Vahradian. Based on Hasbro's
Transformers(TM) Action Figures. This film has been rated PG-13 for intense
sequences of sci-fi action violence, language, some crude and sexual material,
and brief drug material.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX(R) theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R), technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). The IMAX brand
is recognized throughout the world for extraordinary and immersive
entertainment experiences for consumers. As of March 31, 2009, there were 371
IMAX theatres (250 commercial, 121 institutional) operating in 43 countries.
    IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information about the
Company can be found at www.imax.com. You may also connect with IMAX on
Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and
YouTube (www.youtube.com/imaxmovies).

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include, but are not
limited to, general economic, market or business conditions, including the
length and severity of the current economic downturn, the opportunities that
may be presented to and pursued by the Company, the performance of IMAX DMR
films, conditions in the in-home and out-of home entertainment industries, the
signing of theatre system agreements, changes and developments in the
commercial exhibition industry, the failure to convert theatre system backlog
into revenue, investments and operations in foreign jurisdictions, foreign
currency fluctuations and the Company's prior restatements and the related
litigation and ongoing inquiries by the SEC and the OSC. These factors and
other risks and uncertainties are discussed in the Company's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Rogers &
Cowan, Los Angeles, Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
Investors: IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; Business Media: Sloane & Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com

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