Transcontinental's newspapers go digital with NewspaperDirect



    Subscribers to have real time access to new SmartEdition newspapers

    MONTREAL and VANCOUVER, Sept. 16 /CNW Telbec/ - Transcontinental Media,
one of Canada's leading publishers of community newspapers, announced today
that it is working with NewspaperDirect to migrate its newspapers to digital
editions as part of its ongoing online strategy and the company's commitment
to implement technology that makes life easier for its customers.
    Twelve Transcontinental publications have been released as full-featured
digital editions, including The Journal-Pioneer, The Western Star, The
Guardian, La Nouvelle Union and The Telegram, with plans to roll out the
remaining titles over the next few months.
    "We researched a number of the available digital edition solutions in the
market and NewspaperDirect's technology demonstrated that it was most leading
edge and fitting for our needs," said Marc-Noel Ouellette, Senior Vice
President, Newspaper Group, Transcontinental Media. "As part of
Transcontinental's online strategy, partnering with this niche-based company
was very inline with our growth objectives."
    With over 170 papers across Canada, including a dozen dailies,
Transcontinental reaches, on average, three million readers a week, making it
a leading source of information and news in both English and French-speaking
communities. This innovative new product addition will give readers an
interactive and user-friendly way to enjoy their papers while still
maintaining that newspaper look and feel.
    "Transcontinental has always been a model company in terms of its respect
for the environment," said Alexander Kroogman, CEO, NewspaperDirect. "We are
proud to work with them in the migration of their newspapers to digital, which
will not only serve the long-term interests of its readers; it will open
opportunities for new revenue streams for the company and its advertising
partners."
    The new editions can be accessed from any web browser and will give
subscribers instant access to a digital replica of the full printed editions
of the newspapers, (on PCs, Macs, smartphones, iPhones, and Blackberry and
iPod Touch devices), often before they hit the newsstands. For advertisers, it
means that their print ads will also be online and will give them the ability
to have more options to enhance and make their advertisements more interactive
for readers.
    Advanced digital features enabled by SmartEdition technology include:
easy-to-use navigation tools, powerful keyword searching, media monitoring
with email notification, article sharing, a one-click 'add to my blog'
feature, instant translation in up to 12 languages, integrated audio,
back-issue access, photo galleries, social media integration and
NewspaperDirect's proprietary reader commenting and community features.

    About Transcontinental

    The largest printer in Canada and sixth-largest in North America,
Transcontinental is also the country's leading publisher of consumer magazines
and French-language educational resources, and its second-largest community
newspaper publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its customers' value
chain, notably through its unique newspaper printing outsourcing model and its
value-added services. From mass to highly personalized marketing, the company
offers its clients integrated solutions which include a continent-leading
direct marketing offering, a diverse digital platform and a door-to-door
advertising material distribution network. Transcontinental is a company whose
values, including respect, innovation and integrity, are central to its
operation.
    Transcontinental (TSX: TCL.A, TCL.B) has more than 15,000 employees in
Canada, the United States and Mexico, and reported revenues of C$2.3 billion
in 2007. For more information about the Corporation, please visit
www.transcontinental.com.

    About NewspaperDirect Inc.

    Founded in 1999 and based in Vancouver, Canada, NewspaperDirect Inc.
(www.newspaperdirect.com) is the world leader in multi-channel newspaper and
magazine content distribution and monetization.
    NewspaperDirect's SmartEdition e-paper solution, powered by PressDisplay
technology, fits every publisher's needs with zero investment and zero
operational cost. With SmartEdition, a publisher's subscribers benefit from
anywhere/anytime access to current and back issues of their publications,
while enjoying premium digital features such as voice, translation, article
sharing through email or their blogs, social network integration, picture
galleries, advanced search, media monitoring and commenting. NewspaperDirect
provides full hosting, payment acceptance, customer service management and
full technical support.
    NewspaperDirect also offers hundreds of newspaper and magazine titles
through a Print-on-Demand global network of more than 1,200 print locations in
105 countries, delivering them to hotels, libraries, cruise ships, yachts,
corporate and government offices, retail outlets and home subscribers.




For further information:

For further information: Transcontinental Media: Paula Morrison, Temple
Scott Associates Inc., (416) 360-6183, ext. 226, paula@tsa.ca; NewspaperDirect
Media: Tim Cox, Zing PR, (650) 369-7784, tim@zingpr.com

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