Transcontinental's magazines Canadian Living and Coup de pouce invite readers to take the Green Challenge



    MONTREAL, April 2 /CNW Telbec/ - Transcontinental Media, Canada's number
one publisher of women's magazines, is pleased to announce that for 30 days in
April, Canadian Living and Coup de pouce are inviting their readers to sign up
for the 30 day Green Challenge. Those who join the Green Challenge at
CanadianLiving.com or Le Défi Vert at Coupdepouce.com will receive a
green-living tip every day in April delivered straight to their email inbox,
and will also have the opportunity to discuss environmental issues with other
Canadian Living and Coup de pouce readers.
    Working with Cascades as a partner, the Green Challenge / Le Défi Vert is
part of a special feature in the April editions of Canadian Living and Coup de
pouce.
    "As we regularly review environmentally friendly products and offer
enviro tips in Canadian Living and Coup de pouce, the Green Challenge and Le
Défi Vert are a natural fit for these magazines," said Natalie Larivière,
President of Transcontinental Media."
    The magazines are packed with many practical tips to keep homes and
communities eco-friendly such as:

    
    1) Switch five of your most used lights to Energy Star qualified compact
       fluorescent bulbs and cut more than $30 per year from your hydro bill.
    2) Improve your furnace's energy efficiency by up to 50 per cent by
       simply cleaning or replacing its filter every two months.
    3) Save fuel by shifting to cruise control when driving on highways.
       Accelerating while driving wears down your engine and tires and isn't
       fuel-efficient.
    4) Place plants around your house. They can cut indoor air pollutants by
       more than half.
    

    "While over 13,000 Canadians have already signed up for the Green
Challenge and Le Défi Vert, we expect many more to sign up in the coming
weeks," added Natalie Larivière. "If each and everyone who signs up actually
takes part in the daily challenge, the sum of these individual actions will
have a significant impact on environment."
    The two Transcontinental Media magazines are also showing their
commitment to the environment in other ways. Canadian Living's April issue was
the first major women's magazine to be printed on Ancient Forest Friendly
recycled paper and Coup de pouce now assigns a green logo to its consumer
product reviews if it considers the product to be environmentally friendly.
    Through its women's magazines, Transcontinental reaches more than
6.5 million Canadians every month. In total, Transcontinental Media publishes
44 magazines and periodicals with a monthly readership of 11.3 million in
English and French Canada and the United States, with a total annual
circulation of 105 million copies.

    About Transcontinental Media

    The fourth-largest print media group in Canada, with more than 3000
employees and annual revenues of $580 million in 2006, Transcontinental Media
is the country's leading publisher of consumer magazines and French-language
educational resources as well as the largest publisher of community newspapers
in Eastern Canada. It publishes the weekday daily Métro in Montreal and is,
through Publi-Sac, Quebec's leading door-to-door distributor of advertising
material. It also owns a number of digital business units. Transcontinental
Media is a subsidiary of Transcontinental Inc. (TSX: TCL.A, TCL.B), which has
more than 14,500 employees in Canada, the United States and Mexico and
reported revenues of C$2.3 billion in 2006.




For further information:

For further information: Pierre Leduc, Media Relations, (613) 241-6000,
ext.: 235, Cell: (416) 859-8562, pleduc@tsa.ca; www.transcontinental.com

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