TORONTO, June 7 /CNW Telbec/ - Transcontinental Inc. recently teamed up
with Breakfast Clubs of Canada and the Quebec Breakfast Club to help promote
the organizations and their mission. By contributing to the Clubs' recognition
in their respective markets, Transcontinental hopes to help ensure that
thousands of children start their day on a full stomach, with all the energy
required to learn.
"To accomplish our mission, we count on the energy and generosity of
people dedicated to improving the lives of our children. We are thrilled that
Transcontinental has agreed to support Breakfast Clubs of Canada and the
Quebec Breakfast Club in our mission to give as many children as possible an
equal chance at success," said Daniel Germain, President-founder of the two
"At Transcontinental, we are extremely happy to contribute to this
important cause. Children are our future and we are responsible for giving
them the best care, including a nutritious start to the school day," said
Isabelle Marcoux, Vice Chair and Vice President, Corporate Development,
Transcontinental. "We are also thrilled to continue our work with Daniel
Germain. He is a truly dedicated man who has our full support."
The partnership will grant Breakfast Clubs of Canada and the Quebec
Breakfast Club $300,000 of coverage in some of Transcontinental's best-selling
and most widely read magazines in Canada, including Canadian Living,
Homemakers, Elle Canada, Good Times, Coup de Pouce, Madame and Bel Age.
"Our partnership with Transcontinental will definitely help us reach out
to even more people from coast to coast," added Mr. Germain.
Launched in 2005, Breakfast Clubs of Canada is born out of a story that
started over ten years ago, when Mr. Germain founded the Quebec Breakfast Club
to fulfil his dream that one day, all children will start their day with the
energy they need to learn.
Today, the Quebec Breakfast Club feeds more than 15,000 children every
day in 212 schools across Quebec. This year, the Club will have served more
than 2.1 million breakfasts. In Canada, BCC helps support 2,400 school
nutrition programs reaching out to more than 230,000 Canadian children.
For more information about Breakfast Clubs of Canada, visit
www.breakfastclubscanada.org. To learn more on the Quebec Breakfast Club,
The largest printer in Canada and sixth-largest in North America,
Transcontinental also ranks as the country's leading publisher of consumer
magazines and French-language educational resources, and its second-largest
community newspaper publisher. Transcontinental distinguishes itself by
creating strategic partnerships that integrate the company into its customers'
value chain, notably through its unique newspaper printing outsourcing model
and its value-added services. From mass to highly personalized marketing, the
company offers its clients integrated solutions which include a
continent-leading direct marketing offering, a diverse digital platform and a
door-to-door advertising material distribution network. Transcontinental is a
company whose values, including respect, innovation and integrity, are central
to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500 employees in
Canada, the United States and Mexico, and reported revenues of C$2.3 billion
in 2006. Visit www.transcontinental.com for more information.
For further information:
For further information: Media: Pierre Leduc, Media Relations,
Transcontinental Inc., (613) 241-6000, Ext. 235, Cell phone: (416) 859-8562;
Dominique Ladouceur, Director of Communications, Breakfast Clubs of Canada,
(866) 794-4900, Ext. 229; Marie-Claude Bienvenue, Director of Communications,
Quebec Breakfast Club, (866) 442-1217, Ext. 224