MONTREAL, March 20 /CNW Telbec/ - Transcontinental Media today announced
the launch of the new updated LesAffaires.com site. With its new streamlined
and contemporary architecture, LesAffaires.com offers outstanding resources
for fast access to a wealth of French-language information on business and the
"The site contains the latest business and financial news in a totally
revamped environment," says Stéphane Labrèche, editor-in-chief. "Navigation is
operational and efficient and information can be accessed much more quickly."
In addition to reading the site's breaking news, you can also visit
INVESTIR, the popular section on investing, which carries stock market news
and contains tools for researching and analyzing companies and funds listed on
the stock exchange, as well the interactive portfolio tracker, "Mon
The re-design also includes some new innovations. LesAffaires.TV is given
much more prominence with a new 16:9 format, and there are also archives,
interviews, articles and other video documents. Two bloggers, René Vézina and
Jérôme Plantevin, have also joined the site, and a third will soon be added.
"We've always paid a lot of attention to feedback from our Web community,
which has allowed us to develop a product that meets the needs of site users
as well as our partners," says Zouhaire Sekkat, vice president, new media.
A major advertising campaign is now running. It uses billboards, transit
shelters, magazines and the Internet to invite Web users to "faire le point"
or get an update every day on developments in the business and financial
communities through the new LesAffaires.com. portal. You can view campaign
materials by visiting our virtual press room at:
About Transcontinental Media
The fourth-largest print media group in Canada, with more than 3000
employees and annual revenues of $580 million in 2006, Transcontinental Media
is the country's leading publisher of consumer magazines and French-language
educational resources as well as the largest publisher of community newspapers
in Eastern Canada. It publishes the weekday daily Métro in Montreal and is,
through Publi-Sac, Quebec's leading door-to-door distributor of advertising
material. It also owns a number of digital business units. Transcontinental
Media is a subsidiary of Transcontinental Inc. (TSX: TCL.A, TCL.B), which has
more than 14,500 employees in Canada, the United States and Mexico and
reported revenues of C$2.3 billion in 2006.
For further information:
For further information: Véronique Givois, Director, Communications &
Marketing, Transcontinental Media, (514) 392-2066,
firstname.lastname@example.org; Jennifer F. McCaughey, Director,
Investor Relations, Transcontinental Inc., (514) 954-2821,