Transcontinental Media announces appointment of Reneault Poliquin as Senior Vice President of Marketing and 360degrees Solutions



    MONTREAL, July 21 /CNW Telbec/ - Transcontinental Media today announced
the appointment of Reneault Poliquin as Senior Vice-President of Marketing and
360degrees Solutions, which supports strategic priorities such as organic
sales growth, digital development and consolidation. Mr. Poliquin will assume
his responsibilities on August 4. In this role, he will lead sales growth
efforts already underway in the Media sector, oversee the development of
marketing services and take on responsibility for media sales, marketing and
database management.
    "Transcontinental Media has expanded its offering to become a one-stop
shop offering its clients integrated solutions, including multi-platform
access to targeted communities of interest and consumers," said Natalie
Larivière, President, Transcontinental Media. "Mr. Poliquin's solid experience
in sales and marketing and his understanding of the business needs of our
sector will ensure that the market knows how Transcontinental Media's offering
has evolved. His efforts and those of his team will significantly contribute
to the pursuit of our business objectives and our development."
    In addition to Mr. Poliquin's extensive experience in media sales, he is
recognized for his ability to build, develop and manage sales teams in
changing business environments. He has held a number of strategic positions,
including Vice President of sales and marketing at Pixman, a public company
whose primary shareholder is Daniel Langlois, the founder of Softimage; Senior
Vice President of sales and marketing for the TVA Group Inc.; Vice President
of sales and marketing at Astral Media, and Director of national sales at
Radio-Canada. He studied economics at the Université de Sherbrooke.

    About Transcontinental Media

    The fourth-largest print media group in Canada, with more than 3,000
employees and annual revenues of $633 million in 2007, Transcontinental Media
is the country's leading publisher of consumer magazines and of
French-language educational resources as well as being the largest publisher
of community newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital business units, and is also,
through Publi-Sac, Quebec's leading door-to-door distributor of advertising
material.
    Transcontinental Media is a subsidiary of Transcontinental Inc.
(TSX: TCL.A, TCL.B), which has more than 15,000 employees in Canada, the
United States and Mexico and reported revenues of C$2.3 billion in 2007.




For further information:

For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
nessa.prendergast@transcontinental.ca, www.transcontinental.com; Financial
Community: Jennifer F. McCaughey, Director, Investor Relations,
Transcontinental Inc., (514) 954-2821, jennifer.mccaughey@transcontinental.ca

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Transcontinental Inc.

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