Transcontinental launches weblocal.ca, a local search site to 'find, rate, share' Canadian businesses



    MONTREAL, Oct. 30 /CNW Telbec/ - Transcontinental Media is pleased to
announce the launch of weblocal.ca, an online search site for finding and
reviewing local businesses, products or services in communities across Canada.
Highly interactive, weblocal.ca is driven by content shared by users such as
recommendations, ratings and reviews, as well as pictures and videos.
    In addition to this, users can also access editorial content and reviews
from other Web sites, create a profile and build a community of friends and
neighbours, and take advantage of mobile search functions. Weblocal.ca
searches an enriched and complete database of all businesses in Canada, and
delivers detailed business information that may include opening hours, payment
methods, price lists, and menus, which complements the user-generated content
that makes weblocal.ca unique.
    "Providing local community content and solutions has been identified as
one of Transcontinental's key growth opportunities for the future," said
François Oliver, President and Chief Executive Officer, Transcontinental Inc.
"Weblocal.ca gives Canadians a truly unique way to 'find, rate, share' the
businesses and services they love, and it will complement Transcontinental's
existing portfolio of daily and community newspapers, magazines and websites."
    Marc-N. Ouellette, Senior Vice President, Newspaper Group,
Transcontinental Media, added, "With Transcontinental's established local
sales force of over 400 representatives, and its online portfolio of over
125 websites, we have an incredible opportunity to build a very meaningful and
useful online resource for consumers and advertisers. With weblocal.ca, we
offer a unique platform for local businesses to increase their visibility,
manage their business profile and share with their community."
    Weblocal.ca, a joint venture in partnership with YellowBot, a leading
US-based local search company, is a wholly-owned property of Transcontinental
Media. YellowBot was recently recognized as the most innovative new search
engine by Search Engine Strategies.

    About Transcontinental Media

    The fourth-largest print media group in Canada, with more than
3,000 employees and annual revenues of $633 million in 2007, Transcontinental
Media is the country's leading publisher of consumer magazines and of
French-language educational resources as well as being the largest publisher
of community newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital business units, and is also,
through Publi-Sac, Quebec's leading door-to-door distributor of advertising
material.
    Transcontinental Media is a subsidiary of Transcontinental Inc.
(TSX: TCL.A, TCL.B), which has more than 15,000 employees in Canada, the
United States and Mexico and reported revenues of C$2.3 billion in 2007.




For further information:

For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
nessa.prendergast@transcontinental.ca; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)
954-2821, jennifer.mccaughey@transcontinental.ca; www.transcontinental.com

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