Transcontinental launches new sustainable development magazine: Vision Durable



    MONTREAL, April 20 /CNW Telbec/ - Transcontinental Media is pleased to
announce the launch of Vision Durable, a new business magazine aimed at
bridging the gap between the concept and implementation of sustainable
development for Québec business people. The first edition is available on
newsstands today included with the May edition of Commerce magazine.
    "Sustainable development isn't a fad, it's the new way of doing business
and it's here to stay," said Natalie Larivière, President of Transcontinental
Media. "Today, companies need to operate efficiently and profitably, but also
in ways that respect the environment and the needs of society. These
principles are rooted in Transcontinental's corporate culture, which makes
Vision Durable a natural fit for us."
    Included with the May edition of Commerce magazine, Vision Durable will
help readers build a deeper understanding of sustainable development by
bringing them detailed articles, case studies, analyses and insight into
sustainable development from trusted sources. Vision Durable will be a leading
source of information, opinion and debate.
    "Vision Durable will bridge the gap between the ideal of sustainable
development and what Québec business people can actually do to implement it,"
said Pierre Marcoux, Vice President, Business Publications, Transcontinental
Media. "While solutions may not always seem readily available, learning from
what others have done can be incredibly effective and enlightening."
    As a companion to Vision Durable magazine, Transcontinental Media is also
launching a new website www.visiondurable.com, which features daily news
updates on sustainable development in Québec, in Canada and around the world,
special reports, interviews with industry leaders and a reference section with
case studies, amongst other things.
    "We hope that Vision Durable online will become the destination of choice
for business people seeking information and perspective on sustainable
development," added Mr. Marcoux.
    Printed on 100% recycled paper, Vision Durable's first three editions
will be circulated to 40,000 subscribers with the May, July and September
editions of Commerce magazine.

    About Transcontinental Media

    The fourth-largest print media group in Canada, with more than
3000 employees and annual revenues of $580 million in 2006, Transcontinental
Media is the country's leading publisher of consumer magazines and
French-language educational resources as well as the largest publisher of
community newspapers in Eastern Canada. It publishes the weekday daily Métro
in Montreal and is, through Publi-Sac, Quebec's leading door-to-door
distributor of advertising material. It also owns a number of digital business
units. Transcontinental Media is a subsidiary of Transcontinental Inc. (TSX:
TCL.A, TCL.B), which has more than 14,500 employees in Canada, the United
States and Mexico and reported revenues of C$2.3 billion in 2006.




For further information:

For further information: Media: Pierre Leduc, Media Relations, (613)
241-6000, ext.: 235, Cell: (416) 859-8562, pleduc@tsa.ca; Financial Community:
Jennifer F. McCaughey, Director, Investor Relations, Transcontinental Inc.,
(514) 954-2821, jennifer.mccaughey@transcontinental.ca,
www.transcontinental.com

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