Transcontinental implements Paper Purchasing Policy



    MONTREAL, Oct. 18 /CNW Telbec/ - Transcontinental today announced the
implementation of a Paper Purchasing Policy that promotes the use of
environmentally preferable papers through a classification process that allows
clients to make an informed choice regarding the paper they choose for their
printing and publishing needs.
    "Our goal was to develop a Paper Purchasing Policy that would promote
sustainable development in a tangible way by giving our clients clear
choices," said Luc Desjardins, President and Chief Executive Officer,
Transcontinental. "And, from a broader perspective, we're proud that
Transcontinental's Paper Purchasing Policy is now part of our overall
commitment to the environment."
    The policy promotes the use of paper with maximized post-consumer and
de-inked recycled fibre and it encourages the use of paper made with
pre-consumer recovered fibre or alternative fibres in preference to virgin
wood fibre. Where virgin wood fibre is required, the policy states a
preference for fibre from forests that are managed to conserve high
conservation values and certified by a recognized organization. The policy is
supported by a classification document which evaluates paper based on criteria
like the total percentage of recycled fibre and the level of protection for
ancient forests.
    "The Paper Purchasing Policy was developed with both sustainable
development and our clients in mind," said Jean Denault, Corporate Vice
President, Procurement and Technology, Transcontinental. "In many cases,
Transcontinental clients are pleased to learn they are already using paper
which promotes sustainable development and their particular environmental
objectives; in other cases, they realize it would be simple to make that
change."
    The Paper Purchasing Policy was developed with input from Markets
Initiative, the leading environmental publishing advocate in North America.
Transcontinental will continue to collaborate with Markets Initiative to
ensure the Paper Purchasing Policy evolves and remains relevant to its
environmental and sustainable development objectives.
    "Transcontinental is the first major North American print-media
conglomerate to take such a comprehensive step towards safeguarding our
forests and our climate," said Nicole Rycroft, Executive Director, Markets
Initiative. "This is good news for caribou, forests such as the Boreal and for
clients looking for environmental printing solutions. We look forward to other
major North American and global printers and publishers developing
environmental paper initiatives."
    Having implemented its first environmental policy in 1993,
Transcontinental has often been recognized for its environmental initiatives,
including a 2007 award from PrintAction magazine in the category Most
Progressive Environmental Process. The company-wide environmental policies and
procedures are founded on three guiding principles: protection of the
environment for present and future generations, reduction of risks and
efficiency improvement, and introduction of improved technology and processes.

    For more information about Transcontinental's Environmental Policy,
including its Paper Purchasing Policy, please visit
http://www.transcontinental.com/en/3-who-we-are/3-7-1-environmental.html

    About Transcontinental

    The largest printer in Canada and sixth-largest in North America,
Transcontinental also ranks as the country's leading publisher of consumer
magazines and French-language educational resources, and its second-largest
community newspaper publisher. Transcontinental distinguishes itself by
creating strategic partnerships that integrate the company into its customers'
value chain, notably through its unique newspaper printing outsourcing model
and its value-added services. From mass to highly personalized marketing, the
company offers its clients integrated solutions which include a
continent-leading direct marketing offering, a diverse digital platform and a
door-to-door advertising material distribution network. Transcontinental is a
company whose values, including respect, innovation and integrity, are central
to its operation.
    Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500 employees in
Canada, the United States and Mexico, and reported revenues of C$2.3 billion
in 2006.




For further information:

For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
nessa.prendergast@transcontinental.ca; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)
954-2821, jennifer.mccaughey@transcontinental.ca, www.transcontinental.com

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Transcontinental Inc.

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