MONTREAL, Jan. 16 /CNW Telbec/ - Transcontinental Media, Canada's leading
publisher of consumer magazines, today announced that in the fall of this
year, it will introduce a French edition of More magazine, which targets the
40+ women's demographic. Transcontinental currently publishes the English
edition of More magazine in Canada. This addition builds on the exclusive,
multi-year licensing agreement with Meredith Corporation announced in
May 2006, and brings Transcontinental Media's magazine portfolio total to over
The Canadian edition of More magazine, first published in March 2007, was
an unprecedented success with readers and advertisers alike: the number of
subscriber copies reached over 80,000 per issue, doubling predictions. The
U.S. version of More magazine has tripled its circulation since it was
launched in 1998. In 2006, it was named Magazine of the Year by Advertising
"With the success of More in Canada, we confirmed we had a magazine that
neither our readers nor our advertisers had ever seen before, and they were
hungry for it," said Francine Tremblay, senior vice president of consumer
magazines, Transcontinental Media. "More magazine speaks to a unique niche,
and it's obvious to us that niche exists among French-speaking women as well.
Transcontinental's experience and success with magazines like Canadian Living
and its French counterpart Coup de pouce is based on content that is unique to
both editions and relevant in each language."
The as-yet unnamed French edition will be headed by Sylvie Poirier, who
will leave her current position as editor-in-chief of ELLE QUEBEC, a
Transcontinental publication she has been a part of for seven years. Replacing
Ms. Poirier as interim editor is Catherine Elie, former editor of Châtelaine.
Chantal Ares, currently art director at ELLE QUEBEC, will take the lead in the
same position at the new publication.
More magazine targets women over 40 who are accomplished, confident,
influential and who take time for themselves. With features on topics
including health, beauty, fashion, food and lifestyle, finance, foreign and
national affairs, the arts and travel, More gives women what they want to get
more out of life.
To learn about More magazine, visit www.moremagazine.ca.
About Transcontinental Media
The fourth-largest print media group in Canada, with more than
3,000 employees and annual revenues of $633 million in 2007, Transcontinental
Media is the country's leading publisher of consumer magazines and of
French-language educational resources as well as being the largest publisher
of community newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital business units, and is also,
through Publi-Sac, Quebec's leading door-to-door distributor of advertising
Transcontinental Media is a subsidiary of Transcontinental Inc.
(TSX: TCL.A, TCL.B), which has approximately 15,000 employees in Canada, the
United States and Mexico and reported revenues of C$2.3 billion in 2007.
For further information:
For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
firstname.lastname@example.org; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)
954-2821, email@example.com; www.transcontinental.com