Transcontinental announces senior management appointment



    MONTREAL, Jan. 8 /CNW Telbec/ - Transcontinental Inc. today announced the
appointment of Sylvain Morissette to the position of Vice-President, Corporate
Communications. Mr. Morissette will report to the President and CEO, François
Olivier, and will be a member of the Corporation's Executive Committee. He
will take up his duties on February 2, 2009. Mr. Morissette is replacing Jean
Blouin, who had great success in this role over the last 15 years.
    "Sylvain brings Transcontinental the benefit of more than 20 years in
corporate communications, including eight years as a member of the Rona
management team," said François Olivier. "He has been very successful at every
stage of his career. Sylvain is a leader and team player; we are eager to
welcome him into the company. His main challenge will be to facilitate
communication and implementation of our growth strategy, which has two
complementary poles: strengthening our core publishing and printing activities
and transforming our company to maximise the benefit from digital media and
the latest trends in marketing."
    After starting out as a journalist and radio host at CHEF Radio in
Granby, Mr. Morissette worked for the Société des alcools du Québec (SAQ) from
1988 to 1996, where he was in charge of internal, financial and external
communications, along with media relations, before becoming the coordinator of
communications and marketing events. From 1996 to 1998 he was an account
director with the public relations firm Bazin Larouche Sormany Vigneault. In
1998 he was recruited by Rona to establish and run its corporate Public
Relations department. Reporting to the president and CEO, he was responsible
for achieving the corporation's objectives with respect to internal and
external communications, as well as investor relations. Since 2006, he has
been president and CEO of the Association of Quebec Advertising Agencies. Mr.
Morissette has a Bachelor of Science in Political Science from the University
of Montreal.
    Jean Blouin, for his part, has decided to return to private practice in
his profession and is setting up his own firm. "Jean has made a significant
contribution to Transcontinental's development and growth over the past 15
years; I thank him on behalf of all his colleagues," said François Olivier.
"He has also defined and developed this position and built a solid team,
ensuring top-quality continuity. Jean will work with Sylvain to ensure an
orderly transition over the coming months."

    About Transcontinental

    Transcontinental provides printing, publishing and marketing services
that deliver exceptional value to its clients and provide a unique, integrated
platform for them to reach and retain their target audiences. Transcontinental
is the largest printer in Canada and sixth-largest in North America. It is
also the country's leading publisher of consumer magazines and French-language
educational resources, its second-largest community newspaper publisher, and
its digital platform delivers unique content through more than 120 Web sites.
Its Marketing Communications Sector provides advertising services and
marketing products using new communications platforms supported by database
analytics, premedia, email marketing, and custom communications.
Transcontinental is a growing company with a culture of continuous improvement
and financial discipline, whose values, including respect, innovation and
integrity, are central to its operation.
    Transcontinental (TSX: TCL.A, TCL.B) has approximately 15,000 employees
in Canada, the United States and Mexico, and reported revenues of C$2.4
billion in 2008. For more information about the Corporation, please visit
www.transcontinental.com.




For further information:

For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
nessa.prendergast@transcontinental.ca; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)
954-2821, jennifer.mccaughey@transcontinental.ca; www.transcontinental.com

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