MONTREAL, March 11 /CNW Telbec/ - Transcontinental Inc. today announced
the acquisition of ThinData Inc., Canada's leading permission-based email
marketing services firm. This partnering of industry leaders will shape the
next evolution of marketing - bringing the best of print and direct marketing
together with the power and speed of electronic marketing.
ThinData's offering fits perfectly with Transcontinental's value-added
services growth strategy which includes expanding its premedia, database
management, direct marketing and analytics and e-marketing capabilities to
deliver unique solutions to its clients and its media properties.
"One of Transcontinental's priorities is to develop new platforms for
growth; working with ThinData, an email marketing leader, ensures our clients
have the tools to optimise their marketing efficiency," said François Olivier,
President and Chief Executive Officer, Transcontinental. "Integrating new
digital platforms like this with our expertise in direct mail and publishing
makes Transcontinental an undisputed marketing partner."
ThinData works with leading marketers and advertising agencies in Canada,
and has received numerous awards and accolades for its innovative campaigns
and its email marketing and online database management platform. ThinData,
with its approximately 60 employees, will become part of the Premedia Group at
Transcontinental under Nicky Milner's responsibility.
"Transcontinental has worked with ThinData on integrated marketing
campaigns, and we've seen first hand how they deliver the tools for success,"
said Guy Manuel, President, Transcontinental Marketing Products and Services
Sector. "The expansion of our strategic relationship brings together
ThinData's agility, innovation and leadership in the e-marketing space with
Transcontinental's expertise, resources and geographic reach. We are thrilled
to welcome ThinData to the Transcontinental family."
ThinData Co-Founders, CEO Chris Carder and Chief Technology Officer
Chancellor Crawford, retain minority equity positions in ThinData and will
continue in their respective roles.
"We've enjoyed a strong working relationship with Transcontinental for
several years," said Chris Carder. "The expansion of our relationship is
filled with exciting opportunities and growth for all of ThinData's staff,
clients and strategic partners. We are thrilled to be joining such a respected
organization that shares our vision and our values."
The largest printer in Canada and sixth-largest in North America,
Transcontinental is also the country's leading publisher of consumer magazines
and French-language educational resources, and its second-largest community
newspaper publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its customers' value
chain, notably through its unique newspaper printing outsourcing model and its
value-added services. From mass to highly personalized marketing, the
Corporation offers its clients integrated solutions which include a
continent-leading direct marketing offering, a diverse digital platform and a
door-to-door advertising material distribution network. Transcontinental is a
company whose values, including respect, innovation and integrity, are central
to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has approximately 15,000 employees
in Canada, the United States and Mexico, and reported revenues of
C$2.3 billion in 2007.
About ThinData. The Email Authority.
ThinData Inc. (www.thindata.com) is a permission-based email marketing
company that has been helping organizations establish and manage
e-relationships for over 12 years. ThinData continues to accomplish this by
providing clients email strategy, email creative and the proprietary
industry-leading email marketing software ThinData EMS(TM). ThinData is
recognized for its leading Internet Service Provider (ISP) relations expertise
and publications including, The Marketer's Guide to Successful Email Delivery.
ThinData's customers are some of North America's most recognized brands,
including Aeroplan, Air Canada, Bank of Montreal, Sympatico / MSN, CBC,
Canadian Blood Services, Delta Hotels, Points.com, Indigo, Cineplex, M&M Meats
and Blockbuster Canada.
For further information:
For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
firstname.lastname@example.org, www.transcontinental.com; Andrew Brown,
ThinData, The Email Authority, (416) 361-3522, ext.: 257, email@example.com,
firstname.lastname@example.org, www.thindata.com; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)