Transcontinental acquires Rastar, a U.S. leader in data-driven direct marketing



    MONTREAL, Sept. 4 /CNW Telbec/ - Transcontinental Inc. today announced
the acquisition of Rastar, Inc., a U.S.-based direct marketing company that
specializes in interactive database marketing and variable data digital
printing, which enable fully personalized marketing communications. Rastar's
industry experience, combined with its digital printing expertise, will allow
Transcontinental to further expand its integrated marketing services offering
and enable its clients to achieve the best possible returns on their marketing
campaigns.
    A privately-owned company with approximately US$50M in revenue, Rastar
counts many Fortune 500 companies among its clients in verticals such as the
auto, consumer goods and retail industries. Using proprietary database tools,
Rastar helps its clients plan, design and implement traditional and variable
data acquisition and retention programs. Its production facilities, which
include state-of-the-art digital printing technology as well as other
printing, mailing and fulfillment capabilities, allow it to deliver a complete
offering to its clients.
    "When you combine Rastar's thought leadership in interactive database
marketing with Transcontinental's vision and scope, we are only just beginning
to explore the potential of the integrated marketing services we can now offer
our clients," said François Olivier, President and Chief Executive Officer,
Transcontinental. "Building on the acquisition of Rastar, we have a unique
opportunity to expand our variable data digital printing capabilities."
    Rastar's approximately 350 employees will become part of the Marketing
Products and Services Sector at Transcontinental under the responsibility of
its President, Guy Manuel.
    "Not only is Rastar a proven leader in data-driven direct marketing,
customer relationship management development, and the delivery of
personalized, targeted messaging to key verticals, it's also a leader in
web-enabled self-published consumer solutions like custom books and the
growing online imaging products business," said Mr. Manuel. "The possibilities
for Transcontinental and our clients are exciting. We are thrilled to welcome
Rastar to our team."
    Rastar founder and Chief Executive Officer, Kevin Despain, and President,
Grant Fletcher, will maintain their leadership roles.
    "Rastar has built its solid position in direct marketing because we
challenge established thinking, and embrace new marketing strategies," said
Kevin Despain. "With Transcontinental's scale, we have a unique opportunity to
deliver results to our clients on a wider scope. We look forward to working
with the Transcontinental team."

    About Transcontinental

    The largest printer in Canada and sixth-largest in North America,
Transcontinental is also the country's leading publisher of consumer magazines
and French-language educational resources, and its second-largest community
newspaper publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its customers' value
chain, notably through its unique newspaper printing outsourcing model and its
value-added services. From mass to highly personalized marketing, the
Corporation offers its clients integrated solutions which include a
continent-leading direct marketing offering, a diverse digital platform and a
door-to-door advertising material distribution network. Transcontinental is a
company whose values, including respect, innovation and integrity, are central
to its operation.
    Transcontinental (TSX: TCL.A, TCL.B) has more than 15,000 employees in
Canada, the United States and Mexico, and reported revenues of C$2.3 billion
in 2007.

    About Rastar

    Rastar is a database direct marketing company that helps businesses gain
insight into customer data and develop strategies and tools that maximize
customer value by using data-driven dialogue solutions that generate
measurable, repeatable results. Rastar direct marketing solutions are
typically long-term programs that complement traditional marketing efforts.
    Headquartered in Salt Lake City, Utah, Rastar owns and operates studio,
print, mail and production facilities that fully support each client program.
Its approximately 350 employees deliver direct marketing specialties,
including market and data segmentation and analytics; strategy and campaign
development; customer retention and relationship management; lead generation
and lead treatment; creative design; Web, e-communication and technical
program development; offset and digital printing; large format output;
point-of-sale advertising production and delivery; and complete mail
fulfillment.
    %SEDAR: 00000383EF




For further information:

For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
nessa.prendergast@transcontinental.ca; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)
954-2821, jennifer.mccaughey@transcontinental.ca; www.transcontinental.com

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