Transcontinental acquires Conversys, leading Canadian Print-to-Web provider



    MONTREAL, Jan. 21 /CNW Telbec/ - Transcontinental Inc. today announced
the acquisition of Conversys Inc., the leading Canadian Print-to-Web provider
that specializes in the seamless transformation of print marketing materials
such as flyers and catalogues into rich, interactive Web content that is
user-friendly and brand-consistent across multiple channels. The acquisition
complements Transcontinental's existing print and interactive communications
offering to major retailers.
    Conversys's multi-channel marketing services enable businesses to
increase sales and more effectively interact with their customers by
delivering a continuous flow of digital content through various media,
including Web sites, email, and mobile devices. Conversys excels in providing
content conversion and hosting services to large scale retail organizations.
    "The power and breadth of Transcontinental's products and services, in
combination with Conversys's capabilities, provide an unparalleled suite of
strategic marketing capabilities to our North American clients," said François
Olivier, President and Chief Executive Officer, Transcontinental Inc. "More
than ever before, successful companies need effective ways to identify, reach,
convert and retain their target customers. This acquisition is a perfect
complement to Transcontinental's newly formed Marketing Communications sector,
which is focused on developing innovative solutions that span multiple
consumer communication channels to deliver improved returns on marketing
investments. Transcontinental will also deploy Conversys's technology and
services to offer an enriched and more engaging shopping and pre-shopping
experience to users of our e-flyer portal, publisac.ca."
    Conversys's customer base consists of national and regional North
American retailers with nearly forty separate banners. Its close to thirty
employees and its production capabilities will continue to be based in London,
Ontario, while a sales office will be established at the Transcontinental
Digital Services facility in Mississauga, Ontario.
    "Consumers expect a seamless shopping experience across online and
offline channels, with consistency of brand presentation, and relevance and
timeliness of advertising information," said Nicky Milner, Vice President,
Premedia Group, Transcontinental Marketing Communications. "With Conversys as
part of our team, Transcontinental's strength and market reach in the retail
market offers significant competitive advantage for Transcontinental, as well
as for the customers we serve. We're thrilled about the possibilities for our
clients."
    Conversys founders Mark Baldwin, President and Dan Hurrell, Chief
Operating Officer, will continue to operate the business, and founder Larry
Chevalier, Chief Financial Officer, will transition financial management to
Transcontinental.
    "This is an exciting time for digital marketing and an exciting time for
Conversys," said Mark Baldwin. "We are pleased to be aligned with such a
well-respected and progressive industry leader as Transcontinental. As part of
the Transcontinental family, we look forward to continuing our commitment to
deliver and enhance leading-edge solutions and services to our clients."
    For more information, visit www.conversysinc.com

    About Transcontinental

    Transcontinental provides printing, publishing and marketing services
that deliver exceptional value to its clients and provide a unique, integrated
platform for them to reach and retain their target audiences. Transcontinental
is the largest printer in Canada and sixth-largest in North America. It is
also the country's leading publisher of consumer magazines and French-language
educational resources, its second-largest community newspaper publisher, and
its digital platform delivers unique content through more than 120 Web sites.
Its Marketing Communications Sector provides advertising services and
marketing products using new communications platforms supported by database
analytics, premedia, email marketing, and custom communications.
Transcontinental is a growing company with a culture of continuous improvement
and financial discipline, whose values, including respect, innovation and
integrity, are central to its operation.
    Transcontinental (TSX: TCL.A, TCL.B) has approximately 15,000 employees
in Canada, the United States and Mexico, and reported revenues of C$2.4
billion in 2008. For more information about the Corporation, please visit
www.transcontinental.com.




For further information:

For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
nessa.prendergast@transcontinental.ca, www.transcontinental.com; Financial
Community: Jennifer F. McCaughey, Director, Investor Relations,
Transcontinental Inc., (514) 954-2821, jennifer.mccaughey@transcontinental.ca

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