Transax and Cooltag announce the integration of the different payment and marketing platforms of MTY Tiki Ming Enterprises Inc.



    VARENNES, March 7 /CNW Telbec/ - MTY Tiki Ming Enterprises Inc. ("MTY"),
a Canadian quick service restaurants franchisor, Transax Technologies Inc.
("Transax"), a Canadian leader of payment processing applications and Cooltag
Technologies Inc ("Cooltag")., a Quebec leader of loyalty marketing
applications, announce the signature of a multi year agreement.
    "Since we have grown so much by acquisition and organically over the
years, we were looking at solutions that would enable us to standardize our
different payment and marketing platforms while ensuring us to be ahead of the
technology curve. The KwikX(TM) platform of Transax allows us this flexibility
while allowing us to use the marketing loyalty programs of Cooltag", said Mrs.
Claude St-Pierre, Chief Financial and Operating Officer of MTY.
    "Customers expect a better experience for their patronage and their
loyalty is increasingly harder to earn. Cooltag is proud that MTY has selected
their suite of solutions and will help hence customer value, purchase
frequency and customer wallet share through its Cooltag Rewards applications",
stated Anthony Pettas, director of marketing and technology of Cooltag.
    "As the payment means increase, it becomes very difficult for retailers
to have a unique solution. The scalability and opened architecture of the
KwikX(TM) platform allowed us to integrate quickly and effectively the various
solutions. The technological advancement of Transax allows adapting to complex
environment while maintaining bank standards and their norms of security",
mentioned Jean-Pierre Gagnon, president of Transax.

    About MTY

    MTY is among the foremost quick service companies in Canada. It operates
19 banners, of which 16 are fully owned and 3 are under exclusive license
agreements. MTY Group's multi-bannered strategy has allowed it to become a
leader in its class. Recently, MTY acquired both Koya Japan and Sushi Shop.
These two banners join Sukiyaki to make MTY one of the strongest players in
the Japanese quick service category in Canada. MTY works hard every day to
assert itself as a dynamic and innovative organization. The company maintains
a leading position in its market through acquisitions and national and
international expansion, as well as continuous operational improvements for
service that consistently exceeds consumer expectations. With over 775 units
and a broad range of quick service solutions, MTY is uniquely positioned to
satisfy the many tastes and needs of consumers. (www.mtygroup.com)

    About Cooltag

    Cooltag is a loyalty and gift marketing fulfillment firm, dedicated
towards helping companies identify the right customer loyalty strategies and
then putting them to work. Cooltag enables companies to maximize profitability
and value of customer relationships through a unique combination of strategic
planning, technology, and marketing expertise. Cooltag's mission is to provide
retailers with an optimal, real-time, turn-key, self-propelled network loyalty
program based on the Cooltag Rewards platform. (www.cooltag.com)

    About Transax

    Transax is a Canadian company specializing in the sale and service of
ATMs (Automatic Teller Machines) and point-of-sale terminals (POS terminals).
Through its KwikX(TM) proprietary interconnection platform, Transax is able to
aggregate all type of transactions sending them for real time authorization to
the appropriate hosts. This platform also provides for the rapid integration
of any point-of-sale system to any type of payment method. (www.transax.net)




For further information:

For further information: Mme Claude St-Pierre, Chief Financial and
Operating Officer, MTY Tiki Ming Enterprises Inc., (514) 336-8885,
claude@mtygroup.com; Anthony Pettas, director of marketing and technology,
Cooltag Technologies Inc., (514) 956-0101, anthony@cooltag.com; Jean-Pierre
Gagnon, President, Transax Technologies Inc., 1-866-322-0221, jp@transax.net

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TRANSAX TECHNOLOGIES INC.

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