Transat appoints Patrice Caradec to head its operations in France



    MONTREAL, Jan. 22 /CNW Telbec/ - Lina de Cesare, President, Tour
Operators, of Transat A.T. Inc., one of the largest integrated tourism
companies in the world, is pleased to announce the appointment of Patrice
Caradec as President, Transat France S.A.S. In his new role, Mr. Caradec will
oversee the development and implementation of Transat's strategy in France,
and will direct its main business development initiatives. He will also
continue to hold his current position as head of Vacances Transat (France).
Cédric Gobilliard, General Manager of Look Voyages, and Patricia Chastel,
General Manager of the Club Voyages network, will report to Mr. Caradec and,
together with him, will form the new Transat France management committee.
    "Our operations in France have grown strongly in recent years and the
French market, which remains promising despite the current economic slowdown,
has evolved significantly," Mrs. De Cesare said. "We plan to maintain our
momentum and in order to do this we are adopting, with the creation of Transat
France, a structure that will help us fully leverage our potential and better
orchestrate our operations, both as a tour operator and a distributor, under
Patrice's leadership."
    In 2008, Transat's tour operations in France generated revenues of about
half a billion euros and sent nearly 600,000 travellers to destinations in
almost every region of the world.
    Mr. Caradec, for his part, said: "Our priority, with Cédric and Patricia,
will be to implement the strategic plan we recently developed, focusing on
growth and complementarity of action by Vacances Transat, Look Voyages and
Club Voyages. The dual objective is to grow market shares and improve margins
so we can continue to build on the formidable platform we have all developed
together."
    Mr. Caradec joined Vacances Transat (France) as Sales and Marketing
Director in 1997. He went on to serve as Assistant General Manager before
being appointed General Manager in 2004. He has more than 20 years of
experience in the tourism and travel industry. Prior to joining Transat, he
served as Sales Director at Jet Tours; Sales Director at Chorus Tour; Manager
responsible for the French market at Pierre et Vacances; Sales Manager at
Hertz; a Club Med tour guide in Greece, Egypt, Turkey and Southeast Asia; and
also worked at the individual sales department at Nouvelles Frontières. Mr.
Caradec is a graduate of Ecole Supérieure de Tourisme in Paris.

    Transat A.T. Inc. is an integrated international tour operator with more
than 60 destination countries and that distributes products in over 50
countries. A holiday travel specialist, Transat operates mainly in Canada and
Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin.
Montreal-based Transat is also active in air transportation, accommodation,
destination services and distribution. (TSX: TRZ.B, TRZ.A).




For further information:

For further information: Media contact in Canada: Jean-Michel Laberge,
(514) 987-1616, ext. 4662; Media contact in France: Anne-Isabelle Rolland, +33
1 56 93 43 43; Source: Transat A.T. Inc., www.transat.com


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