Trancontinental Media sites now powered with Nstein's Web Content Management solution



    Leading Canadian magazine publisher re-launches its flagship site
    canadianliving.ca and boosts its visitors from 400,000 to 1 million
    per month using Nstein's solution for online publishing

    MONTREAL, Jan. 22 /CNW Telbec/ - Nstein Technologies Inc. www.nstein.com
(TSX-V: EIN), a leader in online publishing solutions for newspapers,
magazines and online content providers, announced today that Transcontinental
Media, Canada's largest publisher of consumer magazines, migrated two of its
most popular sites onto Nstein's Web Content Management (WCM) solution.
    Transcontinental Media chose its flagship site Canadian Living
(www.canadianliving.ca) and French lifestyle site Le Bel Age (www.lebelage.ca)
to be the first sites for the deployment of Nstein's solution. Because of its
robust yet flexible framework, Nstein's WCM was selected since it allows
Transcontinental to rapidly go online with new business initiatives such as
microsites, providing new advertising revenue opportunities.
    Other key factors that led Transcontinental Media to adopt Nstein's
content management system were: a LAMP architecture that significantly reduces
IT costs and external dependencies, a native XML structure simplifying the
consolidation of complex legacy data and a built-in search engine.
    While Transcontinental reinforced the implementation of best SEO
practices, the deployment of Nstein's WCM framework now enables the
organization to easily publish high volumes of content and rapidly increase
content visibility and availability for search engines. Since the re-launch of
canadianliving.ca in October 2007, reports have shown a tremendous increase in
website traffic, boosting from 400,000 unique visitors per month to nearly
1,000,000.
    "As we moved into the next generation of Web technologies, we wanted to
unify our processes into one centralized platform and ensure the autonomy of
each site," said Zouhaire Sekkat, Vice-President, Digital Media,
Transcontinental Media. "Nstein's WCM provides a framework where content can
be easily published, reused and shared across our properties. We are glad to
benefit from Nstein's e-publishing expertise-helping us to heighten our online
visibility and create a more pervasive experience of Transcontinental Media's
brands across our paper and digital properties."
    "By moving its flagship sites onto our platform, Transcontinental Media
has shown its confidence in Nstein's ability to increase traffic and
stickiness with our web content management software," said Luc Filiatreault,
President and CEO of Nstein Technologies. "We look forward to the next few
months when migration of other web properties of Transcontinental Media will
be rolled out using Nstein's WCM."

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power online publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete online strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management and Text Mining Engine products.
www.nstein.com

    
    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - Any statement that appears prospective shall not be interpreted as
      such.
    




For further information:

For further information: Investor Relations: Bruno Martel, Chief
Financial Officer, Nstein Technologies Inc., (514) 908-5406,
bruno.martel@nstein.com; Media: Rina Marchand, Marketing Manager, Nstein
Technologies Inc., (514) 908-5406, rina.marchand@nstein.com

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