Training and professional development - Advocacy and public sector communications: Principles and best practices



    MONTREAL, Feb. 16 /CNW Telbec/ - As a part of its series RP Compétence +,
the training and professional development committee of the SQPRP is presenting
a lecture (in English) with Dan Tisch on the topic:

    
                 ADVOCACY AND PUBLIC SECTOR COMMUNICATIONS:
                        PRINCIPLES AND BEST PRACTICES

    Speaker:         Dan Tisch, APR

    Date and time:   Thursday February 26, 13h30 - 16h30

    Place:           St-James Club, 1145 avenue Union
                     (corner Boul. René-Lévesque West)
                     Midway Room

    Target audience: Public relations professionals with 5 years experience
                     or more
                     Ten places will be set aside for members of the SQPRP
                     "jeunes professionnels"
                     (The berevages included in the price)
    

    Main points

    Daniel Tisch, a longtime public relations counsel to governments,
corporations and non-profit organizations with public policy interests, will
lead an interactive seminar on the unique challenges and opportunities facing
communicators working with the public sector - or seeking to advocate on
issues of public concern.
    His talk will address:

    
    - The key principles of public sector communications today
    - The role of PR in advocacy campaigns
    - Tips on managing sensitive, emotional issues
    - Case studies and best practices

    Objectives of this session

    By attending this session, you can:
    1. Develop your understanding of the changing environment facing those
       seeking to communicate on public issues.
    2. Learn the best practices used in award-winning PR/advocacy campaigns.
    3. Experience a simulated communications challenge - based on a real-life
       case study - to improve your ability to deal with the real thing.
    

    Daniel Tisch in brief

    Daniel Tisch is President of Argyle Communications, one of Canada's most
established independent public relations firms, and Canada's representative on
the board of the Global Alliance for Public Relations and Communications
Management.
    Dan's public relations campaigns have earned him more than 40 awards from
the International Association of Business Communicators and the Canadian
Public Relations Society - with at least one award every year since 1996.
    Before joining Argyle, Dan was vice president of Environics
Communications, Canada's largest management-owned public relations firm.
Earlier, he held senior communications roles in the Canadian government. He
was a Communications Advisor at the Federal-Provincial Relations Office, a
Special Assistant to the Ministers of Immigration and Health and Welfare,
Executive Assistant to the Minister of Communications, and Executive Assistant
and Senior Policy Advisor to Canada's Minister of Foreign Affairs.
    At Argyle, Dan has counseled all three orders of government in Canada as
well as foreign governments on sensitive, high-profile issues such as poverty,
water safety, health care, transit, climate change and biodiversity.

    Get ahead and ask your questions to Daniel Tisch

    People registered to this lecture are strongly invited to send to the
speaker the questions they consider relevant. We ask you to send your
questions by e-mail to Paula Bernardino (bernardino.paula@gmail.com), by
Tuesday, on February 19th, 2008.

    
                     This workshop is also made possible
      thanks to the collaboration of the CLUB SAINT - JAMES OF MONTREAL
    




For further information:

For further information: Paula Bernardino, (bernardino.paula@gmail.com

Organization Profile

COMITE FORMATION ET DEVELOPPEMENT PROFESSIONNEL DE LA SQPRP

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