Toys"R"Us Encourages Canadians to Shop and Save Here at Home on Black Friday

Canada's Greatest Toy Store Hosts a Half-Price Event with Extended Store Hours on Friday, November 25

TORONTO, Nov. 22, 2011 /CNW/ - Every year, Canadians cross the border in the hopes of finding big deals on "Black Friday" - traditionally considered the kickoff to the holiday shopping season in the U.S. Toys"R"Us, Canada announced today that the retailer is giving consumers a big reason to shop close to home:  an incredible half-price event.  On November 25, Canadians are encouraged to visit their local Toys"R"Us store or toysrus.ca for extraordinary deals on the toys, electronics and games that are sure to put a smile on kids' faces this holiday season.

The 32-page Toys"R"Us half-price event flyer will be distributed to households across the country and online at toysrus.ca on November 24, offering more than $4,500 in combined, week-long savings. Free shipping, up to $20, is also available on all online orders over $100.

"We're thrilled to give customers great deals on the must-have toys and electronics, so they don't have to wait in long border lineups to do their holiday shopping," said Liz MacDonald, vice president, marketing, Toys"R"Us, Canada. "At Toys"R"Us, we understand our customers have busy schedules balancing work and family. Now, Canadians aren't forced to take a day off work to complete their shopping - with the half-price event, our extended store hours and 24-hour online shopping, customers can shop with THE toy authority and know they're getting great values, on Black Friday and all season long."

The Toys"R"Us half-price event starts on Friday, November 25 and is packed with big savings on toys and baby products such as:

All $7.99 Barbie® Dolls (now $3.97)
Battleship® Reinvention (reg $19.99; now $9.97)
All $16.99 Transformers® Deluxe Figures (now $8.47)
Step 2® Art Master Activity Desk™ (reg $99.99; now $49.97)
Evenflo® Titan™ Deluxe Car Seat (reg $139.99; now $69.97)
LEGO® Portal of Atlantis Building Set (reg $129.99; now $64.97)
Rawlings® Aluminum 120mm Scooter (reg $49.99; now $24.97)

With the busy holiday season well underway, Canadians can shop extended holiday hours at select Toys"R"Us and Babies"R"Us stores across the country. Store hours vary by location and can be found at www.toysrus.ca.

About Toys"R"Us, Canada:
Toys"R"Us (Canada) Ltd., is part of Toys"R"Us, Inc., the world's leading dedicated toy and juvenile products retailer. Toys"R"Us, Canada operates 73 stores and over 40 Express locations across the country. For store locations and convenient online shopping visit www.toysrus.ca  or www.babiesrus.ca.

SOURCE Toys "R" Us (Canada) Ltd.

For further information:

For media inquiries, please contact:
Ashley Agueci, Citizen Optimum, ashley.agueci@citizenrelations.com, (416) 306-6717


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