Toys"R"Us Canada Releases Its Biggest Toy Book to Eager Holiday Shoppers



    
    Retailer Also Announces Hot Toys for the 2008 Holiday Season and
    Enhancements to Its Low Price Guarantee
    

    TORONTO, Oct. 31 /CNW/ - Today Toys"R"Us Canada announced the launch on
Saturday, November 1 of its Biggest Toy Book, plus predictions for the hottest
toys of the 2008 holiday season. Kids across the country will be excited to
find this year's book filled with its best and broadest assortment of toys and
games ever.
    "Our Biggest Toy Book is a grand Toys"R"Us tradition. Kids love to look
through it and make their holiday wish lists, and parents love it for all the
gift-giving ideas and excellent values," said Kevin MacNab, President of
Toys"R"Us Canada. "The book's 68 pages are filled with great savings and
specials on hundreds of toys, plus a wide range of games and toys that are
only available to Toys"R"Us customers."
    This year's book, which arrives in homes by tomorrow, includes offers on
all the season's "must-have" products like Apple iPod(R) and accessories; the
PlayStation 3(R) system, including a full range of games and accessories; and
savings on traditional favourites like Lego(R) and Barbie(R).
    The book also includes great values on the toys that Toys"R"Us Canada
predicts will be the hottest toys for the 2008 holiday season:

    
    V. Smile V-Motion(R) TV Learning System - V-Motion combines wireless
    motion-activated play, web connectivity and educational video gaming for
    kids ages 3 and up.

    Nintendo(R) Wii Fit - The latest and hottest game for the Nintendo Wii
    system that combines fitness and fun for all ages includes yoga,
    aerobics, strength training and balance.

    Disney(R) High School Musical 3 - The movie franchise is still going
    strong - and so are the toys and games inspired by it. Toys"R"Us has
    dozens of HSM3 dolls, games and accessories in-stock.

    Zero Gravity(R) Micros - These super cool remote control cars drive on
    the floor, up the wall - even upside down!

    Guitar Hero(R) World Tour - This interactive game includes a newly
    designed wireless guitar, professional quality microphone, drum set and
    Guitar Hero World Tour game. It's available on Playstation 3(R), Wii(R),
    and XBOX 360(R) platforms.

    Bakugan(TM) Battle Brawlers - Toys"R"Us carries a full range of
    collectibles and accessories for this cool new action game based on the
    Cartoon Network hit show.

    In the Night Garden(R) - Toys, dolls, games and puzzles for children aged
    3-5 based on the beloved pre-school television series.

    Star Wars(R): The Clone Wars(TM) - Action figures, accessories and more
    to help kids bring the popular movie to life.

    Disney(R) Hannah Montana - From dolls to games to guitars and more,
    everything Hannah is still as hot as ever among the tween girl set and
    Toys"R"Us has it all!

    Samsung(R) Digital Camera - The Samsung 7.2 MP digital camera is the
    perfect "starter" camera for your tween or teen and at $79.97, it's
    priced right. It features 3x optical zoom and a 2.4" color LCD screen and
    is available in pink, blue or silver.

    PlayStation 3(R) 80G Console - Popular gaming meets high definition DVD
    viewing with this game console and Blu-ray player in one sleek unit.
    PlayStation 3(R) let's you play video games, listen to CDs and view
    regular and Blu-ray DVDs.

    My Real Terrain Video Camera by Little Tikes(R) - This durable, water
    resistant camera designed for kids age 3 and up takes actual videos and
    photos families can view on the TV or computer. Records up to 15 minutes
    of video or up to 1000 photos.
    

    The company also announced today enhancements to its Low Price Guarantee.
In addition to its day in, day out policy of matching competitors' advertised
prices, the company will also give their customers an additional 10% back in
the form of a gift card for future purchases.
    "We know customers are more concerned than ever about price this season,"
said Kevin MacNab, President of Toys"R"Us Canada. "We want to make shopping
for the best values easy for them. That's why we will match the advertised
prices of any Canadian competitor. This means shoppers can find everything
they're looking for under one roof, at the best prices."
    Details about the Toys"R"Us Low Price Guarantee are available online at
www.Toysrus.ca or in stores.
    In order to make toy shopping even easier for Canadians this year,
Toys"R"Us has partnered with Sympatico / MSN online to provide an expert
"Toybox" micro-site, just in time for the holidays. This microsite will
provide daily hot shopping values, information on the season's most popular
toys, and tips on how to make the most of family time during the holiday
season - like getting holiday shopping done online at www.Toysrus.ca. The
Toybox microsite can be accessed at
http://holidays.sympatico.msn.ca/ToyBox/Index.

    
    About Toys"R"Us Canada
    ----------------------
    
    Toys"R"Us (Canada) Ltd., operates 67 stores across the country. For store
locations and convenient online shopping visit www.toysrus.ca.

    
    About Toys"R"Us, Inc.
    ---------------------
    
    Toys "R" Us, Inc. is the world's leading dedicated toy and baby products
retailer. Currently it sells merchandise through more than 1,500 stores,
including 585 Toys "R" Us stores and 262 Babies "R" Us stores in the U.S.,
more than 690 international stores in 33 countries, which includes licensed
and franchise stores, and through its Internet site at www.Toysrus.com.





For further information:

For further information: Emily Spensieri at (416) 502-0591 or
espensieri@quillerandblake.com


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