Toyota's commitment to vehicle safety continues: filled with attitude, energetic performance and fuel efficiency, the 2010 Toyota Yaris packs new safety features at an affordable price



    TORONTO, Sept. 1 /CNW/ - Toyota is committed to continuous improvement
and in bringing cutting edge innovation to society, spending over $1 million
an hour in global R&D efforts. Toyota's extensive in-house safety research
boasts the Higashi-Fuji Technical Center in Japan, one of the world's largest
experimental facilities in creating situations close to that of actual driving
scenarios, and the recently opened Toyota Technical Center's (TTC) new R&D
facility in York Township, Michigan. This new campus handles TTC's product
planning and engineering design operations, and serves as TMC's first
collision-safety testing facility outside Japan.
    As part of Toyota's ongoing efforts to deliver a safer driving experience
to all, the fuel-efficient Toyota Yaris, winner of Natural Resources Canada's
ecoENERGY award for best-in-class fuel efficiency every year since its
introduction, is filled with attitude, space, energetic performance. New for
2010, the following features are added to Yaris Hatchback and Yaris Sedan:

    
    -   Toyota's Antilock Braking System (ABS) now standard, while Brake
        Assist and Vehicle Stability Control (VSC) are available options on
        the 2010 Yaris Sedan
    -   Toyota's VSC and Brake Assist systems now standard on the 2010 Yaris
        5-Door Hatchback RS
    -   A 60/40 split rear bench added as standard equipment on Yaris
        Hatchback 5-door LE models
    

    The 2010 Toyota Yaris is on sale at Toyota dealers across Canada today,
with Manufacturers Suggested Retail Prices starting at $13,620 for the 3-Door
CE Hatch, $14,750 for the 4-door Sedan with a trunk, $14,920 for the 5-Door LE
Hatch and $20,180 for the 5-Door RS Hatch.
    Toyota's approach to vehicle safety is designed to keep all occupants -
and pedestrians - as safe as possible. Active safety features offer peace of
mind, with familiar systems like Anti-lock Braking System (ABS), brake assist
and Vehicle Stability Control (VSC) joined recently by innovative,
cutting-edge technology like dynamic radar cruise control, impact-absorbing
body structures like "crushable" cowl areas for pedestrian protection and
pre-collision systems with driver monitor features. Passive safety features,
too, continue to evolve, with Toyota's research leading to the introduction of
the world's first rear curtain shield and rear-seat centre airbags.
    "Whether it's the added standard safety features, award-winning fuel
efficiency or fun driving experience, the 2010 Toyota Yaris has it all," noted
Warren Orton, Director at Toyota Canada Inc. "The 2010 Toyota Yaris raises the
bar for subcompacts with a choice of 3-door and 5-door hatchbacks, 4-door
models with a trunk, and an array of options and accessories to make sure they
stand out in a crowd."





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