Toyota Canada Inc. enjoys record-setting January



    Strong hybrid and truck sales set the stage for another great year in
    2008

    TORONTO, Feb. 1 /CNW/ - Toyota Canada Inc. (TCI) today announced it set a
new record for January vehicle sales in both the Toyota and Lexus divisions.
TCI sold 10,559 Toyota and Lexus vehicles in January, up 3.8 per cent compared
to the same month last year.

    Canadians purchased 9,653 Toyota vehicles in January, up 3.1 per cent to
set a new January record.

    
    -   Toyota sold 6,122 passenger cars in January, off 3.6 per cent from
        the same month in 2007.

    -   Toyota truck sales of 3,531 were up 17 per cent compared to
        January 2007 to set a new monthly record.

    Canadians purchased 906 luxury cars and SUVs in January, up 13.1 per cent
to set a new January record.

    -   Lexus luxury passenger car sales of 530 in January were up
        9.1 per cent compared to the same month in 2007 to set a new
        January record.

    -   Lexus sold 376 luxury SUVs in January, up 19.4 per cent over
        January 2007 to set a new January record.

    "Toyota has just come off a record-breaking 2007, and January's sales
results are a great way to begin the year," said Tony Wearing, Managing
Director at TCI. "Truck sales continue strong as we see more Canadians than
ever choosing Toyota's SUVs and pick-ups. We are also pleased that Canadians
continue to turn to Toyota for fuel-efficient, low-emissions vehicles -
including our many hybrid offerings. With the pricing adjustments announced
today on 16 Toyota and Lexus vehicles, this is just one more example of our
commitment to offering the best value to Canadians. We look forward to
continuing this excellent start to 2008 in the months ahead."
    "On behalf of Lexus of Canada, I'd like to thank our Canadian guests who
have helped us achieve yet another record month of sales, in both our
passenger car and SUV lines," noted Yves Gionet, Director of Lexus in Canada.
"I am particularly pleased that our guests continued to turn to our luxury
hybrid models, leading to record-breaking January sales of the RX 400h. As we
head into 2008, we hope to see another strong year for Lexus in Canada."

    January sales highlights:

    -   Toyota sold 1,873 models of the Toyota Yaris in hatchback and sedan
        configurations in January, up 23.9 per cent versus the same month in
        2007 to set a new January record.

    -   Hybrid sales started off strong in 2008, with 7.7 per cent of all
        January 2008 sales in TCI coming from these particular models.

    -   Toyota sold 302 Prius mid-size liftbacks in January, up 175 per cent
        year-over-year to set a new January record.

    -   The Toyota Camry Hybrid set a new January record, with 328 models
        sold. That's up 13.9 per cent compared to January 2007. The Camry
        Hybrid accounted for 25 per cent of all Camry models sold in Canada
        during the month.

    -   The Toyota Highlander Hybrid enjoyed its best January ever, with
        115 models sold, up 64 per cent compared to January 2007. The hybrid
        version accounted for 19 per cent of all Highlanders sold in January.

    -   Canadians are turning to the Toyota Tundra in record numbers.
        Toyota Dealers handed over the keys to 692 Tundras in 4x2 and 4x4
        configurations to set a new January record - up 599 per cent compared
        to January 2007.

    -   At Lexus of Canada, January sales of the Canadian-built RX 350 were
        up 22.5 per cent year-over-year, at 289. Meanwhile, the hybrid
        edition, the RX 400h, set a new January record with sales up
        46.7 per cent to 66. The hybrid RX accounted for 18 per cent of all
        RX series models sold.

    -   The IS series set a new January record, up 22.1 per cent compared to
        last year, with 177 models sold.
    





For further information:

For further information: Kathryn Ruhland, Manager, Public Relations,
Toyota Canada Inc., (416) 431-8333, media@toyota.ca


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