Toyota Canada Inc. enjoys record-setting February



    Best February ever for 7 Toyota, 5 Lexus models

    TORONTO, March 3 /CNW/ - Toyota Canada Inc. (TCI) today announced it set
a new record for February vehicle sales in both the Toyota and Lexus
divisions. TCI sold 13,598 Toyota and Lexus vehicles in February, up 26.2 per
cent compared to the same month last year.

    
    Canadians purchased 12,776 Toyota vehicles in February, up 28.1 per cent
over the same month in 2007 to set a new record.

    -   Toyota sold 8,542 passenger cars in February, up 25.4 per cent from
        the same month in 2007.

    -   Toyota truck sales of 4,234 were up 34.1 per cent compared to
        February 2007 to set a new monthly record.

    Canadians purchased 822 Lexus luxury cars and SUVs in February, up 2.6 per
cent to set a new February record.

    -   Lexus luxury passenger car sales of 461 in February were off 4.6 per
        cent compared to the 2007's record-setting February.

    -   Lexus sold 361 luxury SUVs in February, up 13.5 per cent over
        February 2007 to set a new February record.
    

    "So far this year, Toyota has rolled a number of new models into dealer
showrooms across Canada - including the Sequoia, 10th generation Corolla and
2nd generation Matrix. We have also adjusted our manufacturer's suggested
retail prices on many models in the Toyota line-up to deliver even more value
to Canadian drivers. With these new vehicles and new Toyota value offerings,
we're hitting a sweet spot with drivers across the country," said Tony
Wearing, Managing Director at TCI. "I'm pleased to announce that seven of our
models achieved new February sales records, and I'd like to thank Canadians
for their continued endorsement of our vehicles and services."
    "Lexus has an exciting 2008 planned, and back-to-back record sales months
are a great way to start the year," noted Yves Gionet, Director of Lexus in
Canada. "We set new February sales records for five of our models, including
many of our popular luxury hybrid vehicles and the all-new Lexus LX 570 full
size luxury SUV. I look forward to welcoming those guests who joined us this
past month in the pursuit of unsurpassed quality, contemporary luxury and an
exquisite customer relationship."

    
    February sales highlights:

    -   New February records were set for seven of 20 Toyota models: Yaris
        Sedan, Yaris Hatchback, Corolla, Camry Hybrid, Tundra, RAV4, and
        Highlander Hybrid.

    -   Toyota hybrids continued to appeal to Canadians, with strong Prius
        sales and the Camry Hybrid and Highlander Hybrid setting respective
        February records. Camry Hybrid sales surged 65.4 per cent last month
        to 402, while Highlander Hybrid sales of 108 were up 27.1 per cent
        over last February. Toyota sold 198 Prius, up 15.1 over last February
        and 77.3 per cent over the same period in 2007. Total Toyota hybrid
        vehicle sales of 708 for the month represented an increase of
        41.6 per cent over February 2007.

    -   Toyota sold 1,516 Yaris Sedan and 1,056 Yaris Hatchback models in
        February. Combined, that's up 57.5 per cent versus the same month in
        2007 to set a new February record.

    -   The all-new, 10th generation Toyota Corolla went on sale across
        Canada mid-month and helped drive sales of this model to
        2,824 vehicles. This set a new February record for Corolla, up
        29.1 per cent from the same month last year.

    -   The Tundra full-size pick-up truck set a new February record in both
        4x2 and 4x4 configurations. Toyota sold 169 4x2 models and 803 4x4
        Tundras, a combined increase of 156 per cent compared to last
        February, up 247 per cent over the first two months of 2007.

    -   The all-new, redesigned 2008 Toyota Sequoia went on sale in late
        February, and helped power sales to 75, an increase of 226 per cent
        compared to February of last year.

    -   At Lexus of Canada, new February records were set for five of
        12 Lexus models: The IS series, GS 350, GS 450h, RX 400h and the all-
        new LX 570.

    -   Lexus of Canada sold 15 GS 450h hybrid performance luxury sedans, up
        114 per cent compared to February 2007. Sales of 65 RX 400h hybrid
        SUVs helped achieve a new February record, up 3.2 per cent versus the
        same month in 2007.

    -   The all new Lexus LX 570 saw sales of 50 SUVs. That's up 1,150 per
        cent compared to February 2007 to set a new record for the month.
    





For further information:

For further information: Kathryn Ruhland, Manager, Public Relations,
Toyota Canada Inc., (416) 431-8333, media@toyota.ca


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