TORONTO, Sept. 2 /CNW/ - As part of Toyota's commitment to transparent
pricing, new prices are being announced on 9 Toyota models. Revised pricing
reflects new specifications changes, new 2009 model year introductions and
retaining competitively priced products with the U.S. and Canadian markets.
"In 2008, Toyota was the first full-line automobile company to respond to
the market conditions of a rising dollar with new suggested retail pricing,"
said Stephen Beatty, Managing Director of Toyota Canada Inc. "We continue to
monitor the market to offer Canadians the right vehicle, at the right time and
at the right price."
2009 model year Toyota vehicles launching soon include:
- Yaris with a trunk offers a new starting MSRP (Manufacturer's
Suggested Retail Price) of $13,945. A new grille design puts a fresh
face on this popular model. A new Appearance Package features unique
aluminum alloy wheels, fog lamps and cruise control. Some models
enjoy MSRP reductions up to $550.
- Starting September 15, 2008, Yaris Hatchback will carry a new
starting MSRP of $13,210.
- The popular sporty Yaris Hatchback RS 3-door and 5-door models add
new standard features including: power remote heated mirrors, four
additional airbags and cruise control on automatic transmission
- A newly revised RAV4 now starts at an MSRP of $26,500. In
anticipation of the continued Canadian focus on the environment and
fuel efficiency, Toyota offers a new 2.5L 4 cylinder engine for RAV4
that not only provides more power, but better fuel efficiency when
compared to the previous model. An exciting line-up anticipates
production of the RAV4 at Toyota's new Canadian assembly plant later
this year, and features six models loaded, with new standard
features, such as: active front headrests, revised grille, bumper and
lamp designs, and a new fuel economy meter.
- Prius, following a $1,900 reduction on 2008 models on July 1, has a
new MSRP for its 2009 models. The 2009 base model now carries a
starting MSRP of $27,400, a reduction of $200 following a change to
the standard equipment alloy wheels.
- Sienna, as announced earlier this month, now carries a lower starting
MSRP of $28,990. The 2009 model includes 6 standard airbags, Vehicle
Stability Control and Traction Control across all models. Plus, with
power door locks, mirrors and windows; dual-zone air conditioning;
cruise control; Canadians are already saving as much as $1,500 versus
the comparable 2008 model.
- Avalon now starts at an MSRP of $37,755, Canadians will see lower
introductory prices by as much as $2085 versus the comparable
2008 model while adding additional features. New optional packages
add driver seat and exterior mirror memory settings.
- Beginning September 15, 2008, Highlander will carry a starting MSRP
of $37,150. The new base model now includes power rear door with jam
protection, rear glass hatch, power driver seat, premium cloth seat
coverings, in-dash six-disc CD changer and fog lamps as standard
equipment. Moreover, Toyota will begin production of a new 4 cylinder
model later this year to offer greater value and fuel efficiency to
Remaining competitive in the North American marketplace, the all-new
Canadian-built Corolla launched earlier this year carries a new starting MSRP
of $14,835, and an MSRP of $15,975 for the all-new Matrix crossover starting
on September 3, 2008.
"Through a combination of price revisions or increased content compared
to 2008 models, Toyota once again demonstrates that it is committed to
offering Canadian drivers competitive vehicles within the Canadian
marketplace," Mr. Beatty continued. "For Canadians there is no better time to
own a Toyota vehicle."
Digital images are available at media.toyota.ca.
For further information:
For further information: please email firstname.lastname@example.org or contact: Dawn
Soulis, Public Relations Manager, Toyota Canada Inc., (416) 431-8333