Toy savvy youngsters compete in MagNext(TM) building competition at Toys"R"Us stores nationwide



    MEGA Brands Building Competition on August 16 to Celebrate Launch of
    Next Generation of Magnetic Construction Line

    MONTREAL, Aug. 12 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) is excited to
announce the launch of its highly anticipated new line of magnetic
construction toys, MagNext. To celebrate the new line's arrival in stores,
MEGA Brands is holding a nationwide building contest in over 550 Toys"R"Us
locations across America.
    The Fastest Builder in America Contest 2008 will take place at local
Toys"R"Us stores across the U.S. on Saturday, August 16 from 11:00 am to
1:00 pm and is open to kids six to ten years of age. Free MagNext samples will
be handed out to all participants while supplies last. The competition will
encourage children to have fun as they engage in creative magnetic play.
    MagNext is the first magnetic construction system to have no small parts
that contain magnets, setting a new standard in the toy industry, both in
terms of safe magnetic play and innovation in the magnetic construction
category. It is also the first toy to carry the new Intertek safety
certification seal, which certifies that MagNext has been extensively tested
and validated from design to market, meeting or exceeding all global
standards.
    "We are thrilled by the tremendous enthusiasm we have received from
retailers and the media, and are excited that MagNext is finally hitting the
market," expressed Marc Bertrand, President and Chief Executive Officer of
MEGA Brands. "Magnets in toys provide children with magical play possibilities
and this new magnetic system will allow children to build bigger, stronger and
faster than ever before."

    For further information on the contest, please visit www.gomagnext.com.

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. We offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Creativity to the Rescue promise. For more information, please visit
www.megabrands.com. The MEGA logo, Creativity to the Rescue, Mega Bloks,
Magnetix, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc.
or its affiliates.




For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,
hchizick@megabrands.com

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