Tourisme Montréal unveils winter programming - Sweet Deals up 15.5% in last two years



    MONTREAL, Nov. 19 /CNW Telbec/ - This winter, Montréal will have an even
wider array of attractions to appeal to visitors looking for winter getaways.
With fine dining, exhibits, shows, spas and boutiques, Montréal offers an
incredible range of options for entertainment and relaxation in an exciting
urban setting.
    And to top it off, Tourisme Montréal (tourisme-montreal.org) continues to
offer its Sweet Deal, which gives visitors a second night at half price in
participating hotels. This package, first presented in winter 2004-2005, is
still delighting and drawing in visitors: last winter, the organization sold
nearly 8,700 Sweet Deal packages, an increase of 9% over winter 2005-2006 and
up 15.5%, over winter 2004-2005.
    "The popularity of the Sweet Deal is going strong," said Charles
Lapointe, President and CEO of Tourisme Montréal. "We're proud to have been
one of the first cities in the country to offer a package deal that lets
visitors stay longer at a very affordable price, especially because we have
participating hotels to suit pretty well every visitor profile."

    A Sweet Deal for every taste

    This year, visitors will be able to choose from some 20 three-to-five
star hotels. Prices for the first night start at just $127. The Sweet Deal
package includes a gift from Fruits & Passion and two Passeport Privilèges
from the Casino de Montréal (value of up to $40) that visitors receive when
they check in to their hotel. Some hotels also add perks like a buffet
breakfast, high-speed Internet access, free parking or even upgrades to
business suites. All details about the Sweet Deal can be found on the Tourisme
Montréal website at tourisme-montreal.org/sweetdeal.

    Women's getaways more popular

    According to results of a survey of American Express travel agents
earlier this year and published last summer by the Canadian Tourism
Commission, women's getaways are the big new trend. While spas and shopping
still dominate the field, women are beginning to try culinary or urban
vacations. And when women travel together, they're more likely to take more
luxurious trips than before.
    "Quite a number of new spas have opened in the last few months alone and
Montréal now boast a truly impressive selection of therapeutic institutions,
many of them conveniently located in hotels," Lapointe added. "And since the
launch of the Montreal High Lights Festival in 2000, the city has definitely
developed expertise and a unique offer in terms of fine dining and culinary
attractions, which means Montréal really matches the destination profile for
women in particular."
    Montréal's fine dining savoir-faire is within reach of everyone, thanks
to the cooking courses offered in French at the Académie culinaire
(academieculinaire.com) and in English at Bon Appétit
(bonappetitcookbooks.com). In the lead-up to Christmas, participants will have
the opportunity to learn about holiday desserts, foie gras and cocktail
receptions.
    For visitors who are especially interested in the cultural and ethnic
diversity of Montréal kitchens, the city's more than 5,000 bistros and
restaurants offer specialties from over 80 countries. Enough to please even
the most refined and demanding palates!

    Winter joy in Montréal

    For sensation-seekers and culture-lovers alike, the Montreal High Lights
Festival (montrealenlumiere.com) will be held from February 21 to March 2,
2008. Since the first edition eight years ago, no other similar event anywhere
has hosted so many five-star chefs from around the world. This year, Toronto
chefs and Chilean wines will be headlining the cooking and oenological
portions.
    From January 31 to June 8, 2008, the Montreal Museum of Fine Arts
(mbam.qc.ca) will be presenting the exhibit !Cuba! Art and History from 1868
to Today, the first-ever exhibit about art on this Caribbean island, "the most
beautiful island the human eye has ever seen," according to Christopher
Columbus.
    Until April 20, 2008, the Canadian Centre for Architecture (cca.qc.ca)
will be exhibiting 1973: Sorry, Out of Gas, which examines the 1973 oil crisis
as the forerunner of current concerns about energy resources and our
dependency on fossil fuels. The exhibit shows how research and development
into renewable energy led to improved technologies that left a lasting
impression on both architecture and politics.
    From November 6 to April 27, Pointe-à-Callière (pacmuseum.qc.ca) is
presenting 1837 - 1838 Rebellions - Patriots vs Loyalists, to celebrate the
170th anniversary of the Patriots Rebellion in 1837 and 1838. These
extraordinary events in the history of Canada led to a reorganization of
government powers and the creation of a united Canada.
    For the family, the Montreal Science Centre will open four new experiment
rooms on November 28, taking its place as one of the leading science centres
in North America (centredessciencesdemontreal.com).

    Visitors can find all winter programming and activity suggestions on the
Tourisme Montréal website at tourisme-montreal.org.




For further information:

For further information: To interview a Tourisme Montréal spokesperson
or plan a visit to Montréal, please contact: Véronique Gabrysz, Allard Hervieu
Communication, (514) 499-3030, ext. 3, vg@ahcom.ca; Tourisme Montréal is
responsible for providing leadership in the concerted efforts of hospitality
and promotion in order to position the destination on leisure and business
travel markets. It is also responsible for developing Montréal's tourism
product in accordance with the ever-changing conditions of the market.


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