Tour For Kids Riding Towards $1 Million



    Fourth annual cycling adventure expected to raise record funds for
    children's cancer camps in Ontario

    TORONTO, Aug. 13 /CNW/ - Hundreds of cyclists will once again be pedaling
through cottage country this summer in the fourth annual Tour For Kids event -
on their way to raising much needed funds for children's cancer camps in
Ontario. The four-day, 800-km bike tour - themed "Ride Somewhere Meaningful" -
will circle Ontario cottage country, linking up with Ontario summer camps for
children with cancer. This year, the event is expected to raise $1 million,
increasing by a third the $750,000 raised in last year's effort.
    Based on the founding principles and volunteer model of the Tour For Kids
event, and the generous support of our corporate sponsors, 100 percent of the
donations raised go directly to Camp Trillium, Camp Quality and Camp Oochigeas
to help send children to camp and provide the required support and treatments
during their stay. Riders will raise funds through pledges and will have the
opportunity to dedicate their ride to a child or loved one who has been
impacted by cancer.
    Investors Group continues to support Tour For Kids as Presenting Sponsor,
helping fund the operation of the event, while raising additional funds and
building awareness for the camps.
    "Our involvement in Tour For Kids has been a tremendous experience," said
Lesley Brown, Ontario Vice-President of Investors Group. "Tour For Kids helps
us to further our deep commitment to community support in a tangible way, and
allows our Consultants and employees to get involved as riders, fund-raisers
and volunteers. What better way to spend a weekend than helping children with
cancer to enjoy a summer camp experience? We're looking forward to another
terrific event."
    Tour For Kids 2007 riders will set out at 8:30 a.m. from Mississauga
Civic Centre on Thursday, August 16th, riding in a circuit through Muskoka,
the Haliburton Highlands and Kawartha Lakes regions before returning to the
Civic Centre on Sunday, August 19th. Cyclists will ride at their own pace over
designated scenic rural routes, fully supported with rest stations,
accommodations and meals along the way. A celebration including music,
entertainment and food will be held for the cyclists and supporters at the
Civic Centre when they return on Sunday afternoon. A number of celebrities are
expected to attend, including Mayor Hazel McCallion of Mississauga, and
members of musical group The Barenaked Ladies, who will perform.
    In Canada, approximately 1,400 children are diagnosed with cancer
annually and another 10,000 are already living with cancer or its long-term
effects. Childhood cancer is the leading cause of non-accidental death in
Canada, and while cure rates are improving, the overall incidence of cancer in
children is increasing due to environmental and other factors. Tour For Kids,
a part of the Coast to Coast Against Cancer Foundation, is focused on funding
programs that fill an important gap in the care and treatment of children and
their families impacted by cancer, bringing together like-minded individuals
and organizations to build national standards of care and funding in areas
typically overlooked by other charities.
    "With over $1.6 million raised to date and the establishment of Coast to
Coast Against Cancer as a charitable foundation, I'm more optimistic than ever
that we can continue to make a difference in the lives of children who are
dealing with cancer," said Jeff Rushton, founder of Tour For Kids and Coast to
Coast Against Cancer.
    For more information, to register as a rider or a volunteer, or to make a
donation, visit www.tourforkids.com

    Coast to Coast Against Cancer Foundation

    Coast to Coast Against Cancer Foundation is a registered Canadian charity
that conducts cycling and other active lifestyle events to raise awareness and
funding for charities that help children and their families deal with cancer.
Coast to Coast Against Cancer Foundation's mandate is to create high quality,
physically challenging events on a national basis to raise needed funding for
worthy childhood cancer charities that inspire wellness and encourage
volunteerism within our communities, and create pride and a sense of purpose
in everyone who participates in these events.
    Coast to Coast Against Cancer Foundation runs or is affiliated with a
number of events including Tour For Kids Ontario, Tour For Kids Alberta, The
Inside Ride, Ride for Karen, and in 2008, the Sears National Kids Cancer Ride
across Canada. The Foundation is a volunteer-based organization with 100
percent of donations disbursed to the charities it supports.

    Investors Group

    Investors Group is a national leader in delivering personalized financial
solutions to more than one million Canadians, through a network of
approximately 3,500 Consultants located in over 100 Financial Planning
Centres. In addition to an exclusive family of mutual funds, managed asset and
other investment vehicles, Investors Group offers a wide range of mortgage,
insurance, brokerage and banking services. Investors Group is a member of the
IGM Financial Inc. (TSX: IGM) group of companies.





For further information:

For further information: Mary Keating, Hill & Knowlton Canada, Direct:
(905) 892-0738, mary.keating@hillandknowlton.ca; Tanya Raheel, Direct: (416)
818-4786, Office: (416) 598-8090 ext 308, traheel@vizible.com

Organization Profile

TOUR FOR KIDS

More on this organization

COAST TO COAST AGAINST CANCER FOUNDATION

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