Toshiba and Best Buy go pink for Breast Cancer Awareness month



    
    Toshiba launches pink laptop; proceeds will support the Canadian Breast
    Cancer Foundation
    

    MARKHAM, ON, Oct. 8 /CNW/ - The Information Systems Group of Toshiba of
Canada (Toshiba) and Best Buy are joining forces to support the Canadian
Breast Cancer Foundation with the launch of Toshiba's stylish pink Portégé
M800 laptop. Until the end of the year, $40 from the sale of each unit,
available exclusively at Best Buy, will be contributed to the Canadian Breast
Cancer Foundation to help support relevant and innovative breast cancer
research, and education and awareness programs.
    It is estimated that 22,400 Canadian women will be diagnosed with breast
cancer this year alone. Women who live to the age of 90 have a one in nine
chance of developing breast cancer and as the risk of developing breast cancer
increases with age, awareness and early detection are critical. With early
detection, treatments can be more effective and lives can be saved; the
current 5 year survival rate is 87% and since 1999, the incidence of breast
cancer in Canada has stabilized.
    "Toshiba is pleased to team up with Best Buy in support of the Canadian
Breast Cancer Foundation and its program with our new pink laptop," said
Sherry Lyons Director of Communications for Toshiba of Canada. "Breast cancer
affects many Canadians and their families and we hope that through our
partnership we can increase awareness and stress the importance of early
detection."
    "Advances in treatment and after-care support have improved the quality
of life for women who are faced with breast cancer, and we are honored to
support the Canadian Breast Cancer Foundation and their investment in these
areas," said Loveena Chera, Director of Marketing for Best Buy. "We are happy
to partner with Toshiba on this initiative that supports a cause that touches
the lives of many of our employees and customers."
    "The Canadian Breast Cancer Foundation is very proud to welcome Toshiba
with its retail partner Best Buy to our team of valued corporate partners,"
said Jane Knox, Associate Director of National Corporate Programs for the
Foundation's Central Office. "Thanks to programs like theirs, the Foundation
is able to continue to invest in innovative research that continues to
positively impact the lives of Canadians living with breast cancer."
    The Portégé M800 laptop in sakura pink looks great and packs the features
and performance that customers have come to expect from Toshiba. It features a
13.3-inch LCD screen, weighs only 4.6 lbs and is powered by the Pentium
Dual-Core T3200 processor 2.0 GHz. It comes with 2 GB DDR2, 250 GB of Hard
Disk Drive space, an Intel GMA 4500M graphics card, a DVD SuperMulti Double
Layer drive, a bilingual keyboard, Bluetooth and wireless capabilities as well
as an integrated 1.3MP web camera.
    Those eager to help support this initiative and secure this limited
edition laptop can pre-order in-store or online at BestBuy.ca/pinkToshiba
starting October 10th. The laptop will be prominently displayed in Best Buy
stores across Canada once available the week of October 19th, and store staff
are being encouraged to support the effort through a pink themed day on the
following weekend.
    The Portégé M800 pink laptop will be available at Best Buy stores until
December 2008, or while quantities last, for a promotional price of $799.

    About Best Buy Stores - Canada

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY). Best
Buy is Canada's fastest-growing retailer and e-tailer (www.BestBuy.ca) of
consumer electronics, computers and entertainment products and also operates
Geek Squad (www.GeekSquad.ca), a technology service provider specializing in
computer support and professional home theatre and car electronics
installation. There are over 50 stores in British Columbia, Alberta,
Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.
    Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and
their local communities and has a comprehensive community relations program,
Best Buy for Kids, described at www.BestBuy.ca/community.

    About Toshiba of Canada

    Toshiba of Canada Limited is a subsidiary of Toshiba Corporation, one of
the world's largest integrated manufacturers of electronic products and
semiconductors. Headquartered in Markham, Ontario, Toshiba of Canada is a
digital technology leader with a wide range of Audio Visual Personal
Computers, notebook computers, high definition home theatre systems including
televisions, DVD players, multi-media projectors, and portable media centres.
Throughout its history, Toshiba's commitment to technological and
environmental innovations has distinguished the corporation from its
competitors.

    About the Canadian Breast Cancer Foundation

    Established in 1986, the Canadian Breast Cancer Foundation is the leading
national volunteer-based organization in Canada dedicated to creating a future
without breast cancer. The Foundation works collaboratively to fund, support
and advocate for relevant and innovative research, meaningful education and
awareness programs, early diagnosis and effective treatment, and a positive
quality of life for those living with breast cancer. To learn more about the
Foundation and breast health, please visit www.cbcf.org.




For further information:

For further information: Jeannie Tsang, Carla Maggiotto, Media Profile
on behalf of Toshiba, (416) 504-8464, jeannie@mediaprofile.com,
carla.maggiotto@mediaprofile.com; Sarah Jennings For Best Buy Canada, (416)
848-1709, sjennings@national.ca


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