Toronto's Virgin Festival set to be a 'Smashing' Success



    Toronto concertgoers the first in Canada to experience the return of the
    Smashing Pumpkins

    TORONTO, March 15 /CNW/ - Following the success of Virgin Mobile Canada's
first Virgin Festival, year two promises to be bigger and better - with eight
major acts now confirmed to perform on Toronto Island on September 8th and
9th. The Smashing Pumpkins will be headlining the show in their first stop in
Canada since November, 2000 and Icelandic singer/songwriter Bjvrk will close
the show on day one of the festival.
    "The Smashing Pumpkins, Bjork, The Killers and more than 30 other artists
bring a level of excitement that puts Virgin Festival on the cutting edge of
North American Festivals," said Richard Branson, chairman of the Virgin Group
and founder of Virgin Mobile Canada. "Virgin's roots are in the music industry
and it's that history that helped make Virgin Mobile's first Virgin Festival
the hottest ticket of last summer. Virgin Festival 2007 will be taking the
experience to an even higher level."
    Rounding out the bill of headliners are The Killers, already confirmed to
play Vancouver's Virgin Festival in May, Interpol, Tokyo Police Club, Jamie
T., Paolo Nutini and Amy Winehouse. These artists mark the first eight acts of
more than 35 artists that are expected to perform on three stages over the
course of the weekend.
    "Virgin is about doing things differently, so we always focus on making
Virgin Festival much more than just a concert," said Andrew Bridge, director
of Virgin Festivals, Virgin Mobile Canada. "With heavyweight acts like The
Killers and indie favourites like Interpol, we're going to take the momentum
from last year's success and do it up Virgin-style to create an even more
unique entertainment experience."

    
    And the headliners are...

    DAY 1                               DAY 2
    Bjork                               Smashing Pumpkins
    With four Brit Awards,              With more than 18.3 million
    12 Grammy nominations,              albums sold in the United
    one Academy Award nomination,       States alone, the Smashing
    10 albums, three top 10             Pumpkins have enjoyed
    singles and seven top               both commercial and
    20 singles in the UK,               critical success.
    there's no doubt that Icelandic     In 2000, the band separated
    singer/songwriter Bjork has         and played their last
    achieved much success               North American show in
    throughout her career. She          November, 2000. The
    has sold over 15 million            group announced plans
    albums worldwide and                to reunite in 2006 and
    is set to top the charts            will be releasing
    once again with her                 their new album,
    upcoming album Volta.               Zeitgeist, in July 2007.

    Interpol                            The Killers
    Interpol is an American             Grammy-nominated rock band
    indie rock band that formed         The Killers released their
    in 1998. They have release          debut album, Hot Fuss,
    two albums to date - Turn on        and took the airwaves
    the Bright Lights (2002)            by storm with hits like
    and Antics (2004).                  Somebody Told Me and
    Their third album is slated         Mr. Brightside. Their
    for release in 2007.                second album, Sam's Town,
                                        was released in 2006 and
                                        has topped charts
                                        around the world.

    Paolo Nutini                        Tokyo Police Club
    At just 19 years old,               A Canadian indie rock
    Paolo Nutini already has            band from Newmarket,
    three Top 30 singles on the         Ontario, Tokyo Police
    UK charts. After signing            Club released their
    with Atlantic in 2005, he           debut EP, A Lesson in
    released in debut album,            Crime, in 2006.
    These Streets, in 2006.

    Amy Winehouse                       Jamie T.
    Amy Winehouse is a                  Jamie Treays, known at
    singer/songwriter hailing           Jamie T., is a 21-year old
    from the UK. Following the          singer/songwriter from
    success of her 2003 debut           Wimbledon, South London.
    album, Frank, she released          Having been compared to
    her sophomore album,                the likes of Bob Dylan
    Back to Black, in 2006. In          and Mike Skinner of
    2007, she received a Brit           The Streets, his debut
    Award for Best British              album, Panic Prevention,
    Female.                             was released in January, 2007.

    For additional information about Virgin Festival and a list of artists,
please visit: www.virginfestival.ca.

    Ticket Availability
    Tickets for Virgin Festival Toronto are available beginning Saturday March
24th at 10:00 a.m. at all Ticketmaster outlets, ticketmaster.ca, Rotate This,
Soundscapes, and by calling (416) 870-8000. Ticket information is also
available at: virginfestival.ca or virginmobile.ca. Two-day tickets are
$125.00 (including all sales taxes), plus $1.00 for Virgin Unite and $12 for
the ferry to and from Toronto Island.
    A limited amount of early bird tickets are available through 102.1 The
Edge Inside Edge presale and through NOW Magazine by signing up for their free
newsletter at www.nowtoronto.com/newsletters beginning Tuesday, March 20th at
10:00 a.m. and ending Friday March 23rd at 5:00 p.m. The early bird price
features a special two-day pass for $115.00 (including all sales taxes), plus
$1.00 for Virgin Unite and $12 for the ferry to and from Toronto Island. For
additional information about Virgin Festival, please visit
www.virginfestival.ca.

    The Better Side to the Festival

    1)  A Good Cause - Virgin Mobile's Virgin Festival expects to raise more
        than $100,000 for Virgin Unite from the two shows this year. This
        will be made up of a donation from ticket sales and from on-site
        fundraising. Virgin Unite is the independent charitable arm of the
        Virgin Group, created to unite people and Virgin's global resources
        to make a difference. Virgin Unite works on a range of programs
        across the globe with a special focus on youth-related issues and
        HIV.

    2)  Carbon Neutral - Supporting Virgin Group's ongoing commitment to
        attacking the causes of global warming, Virgin Festival is aiming to
        be a carbon-neutral event. Virgin Festival will:
        - Provide recycling on-site
        - Use biodegradable food and drink containers
        - Leverage green energy sources, where possible, to power the music
          festival
        - Purchase of carbon offsets for energy used
        - Make a commitment to planting trees to ensure future carbon
          reduction
    

    About Virgin Mobile Canada

    Launched in 2005, Virgin Mobile is Canada's first wireless service
created for and defined by youth. The country's first mobile virtual network
operator (MVNO), Virgin Mobile's has a portfolio that includes monthly price
plans, a full range of phones and a broad array of messaging, music and mobile
content offerings - without long-term contracts. J.D. Power and Associates has
recognized Virgin Mobile as highest in customer satisfaction with prepaid
wireless service for two years in a row(1).
    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. Virgin Mobile phones are available at more than 4,000
locations with top-up cards available at more than 10,000 locations
nationally. Virgin Mobile products can also be purchased online at
http://www.virginmobile.ca or by calling 877-662-2824.

    About Emerge Entertainment
    Emerge Entertainment has produced over 800 concerts since 1997 with a
wide spectrum of artists ranging from Bjvrk to James Blunt to The Killers and
festivals such as the Virgin Festival & Marc Ecko's "Getting Up" Festival.
Emerge strives to deliver the best and most unique concert experiences to both
ticket buyers and artists. Emerge has also worked with corporations such as
General Motors, Levi's, Bluenotes in integrating music and musicians with
their brands. Emerge has been nominated for and won several national and
regional awards. www.emerge.ca

    
    (1)  J.D. Power and Associates 2005-2006 Canadian Wireless Customer
         Satisfaction Study(SM). 2006 study based on 5,784 total responses
         from consumers with prepaid wireless service surveyed in October
         2006. jdpower.com.
    




For further information:

For further information: and accreditation to the festival, please
contact: Erica Faltous, Hill & Knowlton Canada, (416) 413-4695,
erica.faltous@hillandknowlton.ca; For media accreditation to the festival,
please contact:  Rebecca Teal, Emerge Entertainment, (416) 599-1550 ext. 223,
rteal@emerge.ca

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