Toronto's New Tradition begins: The Bay Launches its 2007 Holiday Windows



    - Hbc Donates $25,000 to Sick Kids -

    TORONTO, Nov. 1 /CNW/ - The Bay's long standing tradition of celebrating
the holidays with magical animated store windows returned to Toronto today, as
five unique scenes were unveiled at a special Victorian-themed event. Canadian
Idol host Ben Mulroney and 13 year-old jazz sensation Nikki Yanofsky hosted
the window unveiling, which included a donation of $25,000 to Sick Children's
Hospital.
    "The Bay is bringing holiday magic to your family," said John Evanson,
Store Director, Bay, Queen Street. "This Toronto tradition is a lovely
kick-off to the holiday season. Why not start a holiday tradition by bringing
your family down to see these beautiful windows."
    Holiday windows at the Bay date back to the early 1900's. This year's
window scenes, which were created by Hbc's Creative Design team and brought to
life by the animators of the New York firm Speath Design, are:

    
    -   the North Pole, before Christmas, Santa and his elves prepare the
        reindeers and sleigh for the the night ahead.

    -   Santa presides over a hive of activity in the toyshop. A massive
        stained glass clock ticks away, indicating the months, days, and
        hours, until the Big Day

    -   Christmas Eve in the town square, full of activity as people rush to
        go home to spend their evening with loved ones. The town's Christmas
        tree lights up the scene as the early dusk sky shimmers with stars

    -   Mother and father prepare for Christmas morning, adding oranges to
        the stockings and finishing the last bit of trimmings. A mouse family
        below mirrors the activity above, as the mice children sleep
        peacefully in the matchbox beds

    -   At last, Christmas morning at the North Pole. Santa is greeted at
        home by Mrs. Claus and the elves, as their celebration begins
    

    "We are inspired by the magic and spirit of the Holiday season, it's all
about creating lasting memories," said Denis Frenette, Hbc Visual and In Store
Marketing Director. "These animated windows are what our customers were asking
for."
    The collaboration of design teams has brought the merriment of the season
to life. Using small replica rooms and animation, the team gives customers a
look in to Santa's world; they show traditional scenarios of people preparing
for the big day. The use of animation makes the window magical, bringing the
hustle and bustle of the holiday season - putting even the most Scrooge like
of people in the spirit of the season.
    Each year, during the holidays, the Bay, Queen Street store is decked out
with beautiful decorations to get customers into the spirit of the season. The
Country's largest Holiday decoration boutique was also officially opened today
on the 5th floor of the Bay, Queen Street, featuring decorations from all
around the world.

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With more
than 580 retail outlets and nearly 70,000 associates located in every province
in Canada, Hbc provides Canadians with stylish, quality merchandise at great
value, through retail banners focused on exceptional customer service. Hbc is
a Canadian retail leader in corporate social responsibility. The fifth annual
Hbc CSR report can be found at www.hbc.com.




For further information:

For further information: Victoria Zigelman, Hbc Public Relations, (416)
216-7622, victoria.zigelman@hbc.com

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THE BAY

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