Toronto's first Inorganic Market(TM) allows public to recycle their electronic waste within the community



    Social Entrepreneur Launch Factor and Cooler Solutions partner to
    research and develop electronic waste recycling solution

    TORONTO, Feb. 21 /CNW/ - Toronto's first Inorganic Market(TM) will take
place Sunday, February 24th at Nicholson's No Frills, 2187 Bloor Street (@
Runnymede) in Bloor West Village from 10 a.m. to 3 p.m. The program will
decrease the amount of electronic waste going into the landfill and give
community members the opportunity to offset increasing user fees on
recreational facilities.
    The public will drop off used or broken electronic items for free
recycling. Laptops, desktops, monitors, printers, scanners, fax machines,
ipods, mp3 players, power bars, any type of wires and cables, speakers,
keyboards, mice, video game consoles, uninterruptible power supplies (UPS's),
cell phones and routers will be accepted. Working components will be reused
whereas non-working items will be 100% recycled according to the iRecycle Code
of Standards.
    Last year, non-profit Social Entrepreneur Launch Factor (SELF) and
technical partner iRecycle Computers held the first event of this kind where
members of the community dropped off electronic waste for recycling,
preventing 5000 pounds of waste from going into the landfill. This year's
Inorganic Market event is part of a wider community-based project which will
provide more opportunities for consumer electronic waste recycling in Toronto.
"The Inorganic Market is an opportunity for individuals to make a change at
the community level and be positively engaged with the problem of e-waste,"
said SELF Director Sean Coutts. "People are the solution in the Inorganic
Market."
    A portion of the revenue from the Inorganic Market will be put back into
the community, helping offset any user fee increases that may be introduced by
the City of Toronto affecting ice rinks, swimming pools and other recreation
facilities. Community members will vote to determine which facilities will
receive the funds.
    Cooler Solutions, a Toronto-based product design and research company, is
working with SELF to develop a solution to the ever-growing problem of e-waste
in the form of a community recycling container. Currently only 12% of
electronic waste is recycled. At the Inorganic Market, attendees will have an
opportunity to view potential designs for the e-waste container and give their
input on the concepts by voting for their favourite.
    Cooler Solutions completed ethnographic research to determine how people
are currently dealing with their e-waste. Findings showed that the majority of
people are confused about disposal of their e-waste. With few well-advertised
or city-wide solutions available, many people in Toronto place items out on
the sidewalk hoping that someone will reuse them. Often these items are taken
by passersby, but are returned into the central waste stream when they are
found to be broken or of little resale value. "Our design process incorporates
ethnographic research which discovers what people are really doing with their
e-waste. Using this insight we can deliver a design solution which will
encourage people to change their behavior towards e-waste recycling," said
Jonathan Loudon, Partner, Cooler Solutions. For more information, visit:
http://irecyclecomputers.info/events/inorganicmarket.html,
www.coolersolutionsinc.com and www.4SELF.org

    Cooler Solutions is a registered trademark of COOLER Solutions, Inc. 2008

    The INORGANIC MARKET(TM) trademark and logo belong to the
    SOCIAL ENTREPRENEUR LAUNCH FACTOR (SELF) of which iRECYCLE Computers is a
    licensed user.





For further information:

For further information: Carol-Ann Granatstein, Publicist, c. (416)
301-4042, cgranastein@rogers.com

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COOLER SOLUTIONS INC.

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