Toronto wins prestigious international conference



    TORONTO, Sept. 27 /CNW/ - The Metro Toronto Convention Centre (MTCC) and
Tourism Toronto, Toronto's Convention and Visitors Bureau, today announced
that Toronto has been selected to host the 2010 joint annual meeting of the
International Continence Society (ICS) and the International Urogynecological
Association (IUGA). ICS will be holding its 39th annual meeting in Toronto,
while the IUGA will be holding its 35th annual meeting here.
    "This prestigious win is tremendous news for the city," said David
Whitaker, President and CEO of Tourism Toronto. "Our competitiveness continues
to be rooted in strong industry partnerships at all levels, a dynamic local
medical community, a reinvigorated cultural product in the city and the
continued efforts of our international sales team."
    The joint conference is expected to attract more than 3,500 distinguished
health professionals and international leaders from these two societies.
Attendees will include the world's top urologists, gynecologists,
urogynecologists, colorectal surgeons, basic scientists, nurses and
physiotherapists, among others interested in the fields and related care.
    Bid officials at Tourism Toronto and the MTCC attributed the win to
Toronto's excellent international reputation as an event destination and
widely credited the outstanding efforts of Toronto-based doctors Dr. Sender
Herschorn and Dr. Harold P. Drutz, who were actively involved in the
preparation of the winning bid submission. Dr. Drutz previously hosted and
chaired the annual International Urogynecological Association (IUGA) meeting
in Toronto, 1994.
    Barry Smith, the CEO of the Metro Toronto Convention Centre noted that
Dr. Herschorn and Dr. Drutz are both prominent international figures in their
fields who are widely recognized among their peers at both IUGA and ICS. Their
stellar professional reputations and high profile were instrumental in the
MTCC being chosen for this important event, he said. Informal feedback from
members of the ICS/IUGA 2010 selection committee indicated that it was the
deep academic and practical expertise of these two individuals and their
reputations for excellence that made all the difference.
    The ICS/IUGA 2010 meeting in Toronto will be the first time since 2004
that the two organizations have hosted a joint meeting. The two groups have
only met twice jointly before, once in Paris in 2004, and also in Denver in
1999. The event is seen as the highlight of the Urological and Urogynecologic
calendar among the discipline's international specialists and is likely to
offer a high standard of science, as is typical of ICS events, as well as
state-of-the-art clinical debates, characteristic of IUGA events.
    To be held August 23-27, 2010, the ICS/IUGA 2010 event is expected to
generate 9,600 total hotel room nights, with combined visitor spending
expected to top $7.4 million.
    Attendees at ICS/IUGA 2010 will discuss the latest scientific research,
new devices and technologies, new surgical options, innovations in drug
therapies and other clinical developments in the fields of incontinence and
pelvic floor dysfunction. Urinary incontinence (UI), also includes many cases
of overactive bladder, involving the accidental or unwanted leakage of urine.
More than 1.5 million Canadians have some type of bladder control problem,
most of whom are women. UI can develop at any age, but becomes more common
with passing age. In many patients, UI in women is closely related to pelvic
floor dysfunction (PFD), where the complex set of muscles supporting the
bladder, rectum, cervix may weaken. ICS and IUGA members often work closely
together in the treatment of patients suffering from common symptoms.
    Dr. Drutz and Dr. Herschorn noted that this conference will help to
solidify the reputations of both the City of Toronto and the University of
Toronto. "This will put us in a very pre-eminent position," added Dr. Drutz.
"The conference will emphasize the multi-disciplinary and inter-disciplinary
collaboration that is contributing so greatly to this field today," he said.
Dr. Herschorn noted that academic physicians have an important mandate to
improve both their speciality and the quality of care patients receive, and
that major conferences of this kind help to advance this vital work.

    A call to other leaders to help bring international professional
    congresses to Toronto

    Both physicians act as leaders in the Toronto Ambassador's Program, which
was launched in November 2005 to raise the City's profile internationally as
an exciting and attractive event destination for major conventions. Under this
program, Tourism Toronto and the MTCC work closely with a variety of local
professionals such as Dr. Herschorn and Dr. Drutz and other members of
Toronto's well-regarded medical and university communities to build a strong
competitive edge for Toronto in bidding for international congresses.
    Individuals with similar international networks who are aware of new
conference business opportunities in their profession or of current and
upcoming bids, and are interested in helping to bring other major events like
these to Toronto are encouraged to contact Eric Chou, MTCC's International
Sales Manager, at (416) 585-8376 or Alice Au, Director of Sales, International
Meetings & Events, Tourism Toronto, at (416) 203-3819.
    This event is just the latest in a series of prestigious wins in the
medical/scientific/research market segment for the MTCC and Tourism Toronto.
Among the big health-related events at the MTCC last year were:

    
    -   the XVI International AIDS Conference ("AIDS 2006"), which brought
        more than 26,000 of the world's top political, scientific and
        community leaders and others working on the front lines of the AIDS
        epidemic to Toronto;
    -   the 159th Annual Meeting of the American Psychiatric Association,
        which drew more than 18,000 psychiatrists from 85 countries; and,
    -   the 2006 International Osteoporosis Foundation (IOF) World Congress
        on Osteoporosis (IOF WCO), which was the world's largest scientific
        congress devoted specifically to osteoporosis.
    

    About Dr. Herschorn and Dr. Drutz

    Dr. Herschorn is a prominent urologist who currently serves as a
Professor and Chairman of the Division of Urology at the University of
Toronto. A senior Canadian specialist, he practises at Sunnybrook Health
Science Centre and Women's College Hospital. He is well known internationally
and widely respected for both his clinical research and his high quality of
patient care. Considered a Canadian thought-leader in his field, Dr. Herschorn
is a member of both ICS and IUGA. For more information on Dr. Herschorn,
please visit www.surg.med.utoronto.ca/faculty/herschorn.html.
    Dr. Drutz is Canada's foremost urgogynecologist and an international
thought-leader in his profession. A well-known advocate for women's health,
Dr. Drutz has trained most of the urogynecologists currently in practice today
in Canada and many of those practising around the world. Dr. Drutz currently
serves as a Professor and Head of the Section of Urogynecology, Department of
Obstetrics and Gynecology, at the University of Toronto. He practices at Mount
Sinai Hospital and Baycrest Geriatric Centre. Dr. Drutz is the only Canadian
to have been President of the IUGA from 1994-1996. For more information on Dr.
Drutz, please visit www.obgyn.utoronto.ca/faculty/list/All-Faculty/Drutz.htm.

    About ICS

    Founded in 1971, the ICS has grown from strength to strength, boasting a
membership of over 2,800 from 78 different countries covering many disciplines
including physicians, surgeons, nurses, physicists, physiotherapists,
bio-engineers and scientists. The primary interest of the International
Continence Society is to study storage and voiding function of the lower
urinary tract, its diagnosis and the management of lower urinary tract
dysfunction, and to encourage research into pathophysiology, diagnostic
techniques and treatment. For more information, please visit
www.icsoffice.org.

    About the IUGA

    The IUGA is an international organization with 1,500 members that is
committed to promoting and exchanging knowledge regarding the care of women
with urinary and pelvic floor dysfunction. The IUGA was founded in 1976 and
has organized scientific meetings every year in nearly every corner of the
world to promote the exchange of urogynecological information to thousands of
physicians and healthcare providers. For more information, please visit
www.iuga.org.

    About the MTCC

    The Metro Toronto Convention Centre is Canada's No. 1 convention and
trade show facility and one of the finest in North America. With more than
2 million square feet of state-of-the-art space, it is considered a
world-class, tier-one facility. Since its opening in 1984, the MTCC has hosted
approximately 12,000 events and entertained nearly 40 million people. For
further information about the MTCC please visit www.mtccc.com.





For further information:

For further information: Christine Chiu, Marketing Manager, Metro
Toronto Convention Centre, (416) 585-8106, cchiu@mtccc.com; Avicia Burchill,
International Continence Society, +44 01179444881, avicia@icsoffice.org;
Kristin Dunn, International Urogynecological Association, (954) 659-6209,
IUGAoffice@ccf.org


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