Toronto Star Launches Desi Life Magazine



    Desi Life is a unique new bi-monthly magazine for Toronto's South Asian
    community.

    TORONTO, March 8 /CNW/ - Toronto Star, Canada's largest daily newspaper,
announced today that it will launch an exciting new glossy magazine called
Desi Life, which has been created specifically for the South Asian community
in the Greater Toronto Area. Desi (They-see) Life will be published bi-monthly
with the inaugural issue available on April 19, 2007.
    The term 'desi' often refers to the South Asian communities living in
English-speaking countries such as Canada. Canada is home to about one million
South Asians - 600,000 in the GTA alone. Statistics Canada predicts that this
group will be one of the largest in the country by 2017.
    "Whether in print or online, the Star is committed to providing
culturally specific content to the various communities that help to define
Toronto," said Jagoda Pike, Publisher, Toronto Star and President, Star Media
Group. "Desi Life is a great example of how we are working to deliver the
content that our readers want, in an environment that meets our advertiser's
expectations."
    "Desi Life magazine will showcase movers and shakers in the South Asian
community, with regular features on trends in Canada and on the subcontinent,
the latest on Bollywood and Tamil cinema, cricket, food, fashion, the arts,
and much more," said Bageshree (Shree) Paradkar, editor of Desi Life.
    Desi Life will be made available to the South Asian community by targeted
home delivery and through select retail locations across the GTA. "We believe
that Desi Life will fill a gap in the media market with its entertaining and
engaging content, high quality design and targeted distribution," added Pike.
    For more information about Desi Life, please visit
www.thestar.com/desilife.

    About the Toronto Star and thestar.com

    Founded in 1892, the Toronto Star is Canada's largest daily newspaper,
with more than 2.7 million readers each week. The Toronto Star is a division
of Toronto Star Newspapers Limited, which is a subsidiary of Torstar
Corporation. The Toronto Star's Website, thestar.com, with approximately
2.76 million unique users per month, has been online since 1996 and is an
outstanding site for local, continuously updated news, blogs and information.





For further information:

For further information: For media inquiries please contact: Don Blair,
Manager of Communications, (416) 869-4890; For advertising rates and
information contact: Lara Barlow, (416) 869-4230, lbarlow @thestar.ca

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