Toronto Marlies Hockey Club joins organ donation campaign



    Game on Sunday to raise awareness about need for organ and tissue
    donation in Ontario

    TORONTO, April 12 /CNW/ - The Toronto Marlies Hockey Club will join
Trillium Gift of Life Network (TGLN) to educate fans and raise public
awareness on organ and tissue donation at this Sunday's game.
    "Organ and tissue donation is a vital issue that affects all Canadians
and is responsible for saving and giving quality of life to thousands of
people each year," said Richard Peddie, President and CEO of Maple Leaf Sports
& Entertainment (MLSE). "We support the great work the Trillium Gift of Life
Network does in raising awareness and educating about the importance of
signing your donor card and sharing your decision with your family."
    This awareness game is in line with MLSE's company value of demonstrating
community leadership. In 2006, President and CEO of MLSE Richard Peddie issued
a corporate challenge to all companies across the Greater Toronto Area to not
only talk to their employees about organ and tissue donation, but also
encourage them to sign their donor card and speak to their families. The
Toronto Maple Leafs participated in a similar awareness raising evening and
now the Marlies are doing their part to help.
    "We are very excited about this partnership," said Frank Markel,
President and CEO, TGLN. "Maple Leaf Sports and Entertainment has really shown
a great deal of leadership and initiative in terms of corporate
responsibility. They know we need to get people talking to their families
about their organ donation wishes. We are grateful to Richard and the Marlies
for helping us with this essential work. We hope that companies across this
province will look to them as an example and also become partners with us in
the near future."
    The awareness game on Sunday will include the distribution of a Toronto
Marlies Poster with Captain Marc Moro and forward Jeremy Williams, a Public
Service Announcement, green ribbons on employees and a TGLN booth where fans
can learn more about the importance of organ and tissue donation.
    Both organizations have been working together since late 2006 on several
internal and external awareness pieces including:

    
    -   Distribution of a special Toronto Maple Leafs Poster featuring former
        Captains Wendel Clark, Rick Vaive and Darryl Sittler, as part of the
        TGLN Celebrity Awareness Campaign
    -   Distribution of a special Toronto Marlies Poster featuring Captain
        Marc Moro and Jeremy Williams
    -   A voicemail from the President supporting organ and tissue donation
    -   Distribution of donor cards and materials to employees at work
    -   Display of donor-related materials in high traffic areas (cafeterias,
        lobby etc.)
    -   Addition of www.giftoflife.on.ca to the MLSE intranet site
    -   Hosting of educational events for employees
    -   Placement of articles about organ and tissue donation in newsletters
    -   Placement of a TGLN link on the company website
    

    Today in Ontario, 1,748 patients are on the transplant waiting list. Of
those, 1,086 are men, 632 are women and 30 of those patients are children.
    "Every 3 days someone who is on the organ donation waiting list dies,"
said Markel. "Sign your organ donation card and tell your family what your
organ donation wishes are. You can make a difference. The Toronto Marlies are
doing their part - now it's up to you."
    For more details about the Community Partnership Program or Trillium Gift
of Life Network please visit our website at www.giftoflife.on.ca or call
416.363.4001 or toll free 1-800-263-2833.





For further information:

For further information: Kari Cuss, Trillium Gift of Life Network, (416)
619-2300, (w) (416) 526-0564, (e) kcuss@giftoflife.on.ca; Chris Moore, Toronto
Marlies, (w) (416) 263-3922, (e) cmoore@torontomarlies.com


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