Toronto goes to the dogs - and cats! - at PawsWay



    Canada's first Pet Discovery Centre set to open its doors this weekend

    TORONTO, June 17 /CNW/ - Be polite and keep sniffing to a minimum.
Promise not to bark to the point of being rude. Be friendly, but not too
friendly. Unusual guidelines perhaps when entering most buildings; but then
PawsWay, a first of its kind centre devoted completely to pets, is not your
average building. Set to open its doors Saturday, June 21st, PawsWay Pet
Discovery Centre offers a unique, pet-friendly destination where everyone can
learn, play and celebrate their favourite four-legged friends.
    PawsWay features fun and interactive exhibits in the Health and Discovery
area (all built above the 'pee line'!), events and educational activities in
the Pet Park, and the chance to test your pet knowledge by taking a Masters of
Pet Understanding available in Bugsy's Place. The 16,000 square feet of public
space is situated on the waterfront at Toronto's Harbourfront Centre and will
be a one-stop resource for information, designed first and foremost to foster
healthy and happy relationships between pets and their guardians.
    PawsWay is a project of the Purina PetCare Legacy, a special fund
designed to support initiatives in the pet community that improve the lives of
pets.
    "We know that when a strong bond exists between pets and their guardians,
pets can enrich our lives in so many ways," says Mary Siemiesz, Executive
Director of the Purina PetCare Legacy. "Whether it is someone considering
their first pet or an experienced pet owner looking to learn more, PawsWay
will offer the education and resources to ensure a healthy and happy
environment for all pets."
    PawsWay offers permanent and rotating exhibits, events and interactive
learning opportunities throughout the year. In addition, PawsWay will feature
ongoing programming to provide activities for regular visitors. A snapshot of
what there is to see and do at PawsWay:

    
    -  How Pets Talk - What does their body language mean? Learn how to read
       their non-verbal messages.
    -  All Things Puppy & Kitten - How to make the right breed choice; tips
       on pet-proofing before a puppy or kitten comes home; crate training
       basics and more.
    -  How old is your pet? - Always thought your feline friend was seven
       times his age in people years? Think again!
    -  Doggie Dance Routine - Witness a Canine Freestyle Routine to music,
       and get inspired to dance at home with your dog!
    -  Weekly Expert Forum - Pet experts will be on hand to answer questions
       about nutrition, training and provide general advice to both new and
       experienced pet owners.
    

    PawsWay is also the proud new home of the Purina Animal Hall of Fame, a
recognition program that honours Canadian pets and service animals that have
helped to save a human life. For the first time, the public will be able to
explore the Hall of Fame and learn all about the awe-inspiring acts of
courage, bravery and loyalty demonstrated by Canadian dogs, cats and even one
horse dating all the way back to Pat, the first inductee in 1968 who saved his
owner's life by towing his oar less boat for over three hours on the St.
Lawrence River to safety!
    Traditionally, the Hall of Fame has been displayed in the Purina Canada
office lobby in Mississauga, Ontario, and is now being unveiled to the public
in its permanent home at PawsWay Pet Discovery Centre.
    Other centre highlights include Williams Coffee Pub, with a pet-friendly
seating area where people can sit with their dogs, both indoors and out, and
enjoy a coffee or a snack. Visitors to PawsWay can also peruse the gift shop,
featuring unique pet-related merchandise for sale.
    "We are proud to welcome this one of a kind Pet Discovery Centre as an
integral part of our Harbourfront Centre," said William Boyle, CEO,
Harbourfront Centre. "PawsWay will add a dynamic new dimension to the vibrant
mix of cultural, recreational and educational activities at the heart of
Toronto's waterfront and will offer our millions of visitors a unique
opportunity to experience life from the pet perspective."
    Situated on the water at Toronto's Harbourfront Centre, PawsWay is
located at 245 Queen's Quay West beside the Radisson Admiral Hotel. Summer
hours are Monday-Wednesday-Friday from 10-7, Thursday 10-9, and Saturday and
Sunday from 10-6 and general admission is free. The facility and meeting rooms
can also be rented for private events pending availability.

    About the Purina PetCare Legacy

    PawsWay is a project of the Purina PetCare Legacy. The PetCare Legacy is
a special fund created by Purina Canada to support initiatives in the pet
community, celebrate the joy of pet ownership and enrich our experience with
pets through education, programming and advocacy.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: to book an interview or for high resolution
images of PawsWay Pet Discovery Centre, please contact: Ryan Lockhart, Frances
Manlucu, (416) 969-2749, (416) 969-2715, rlockhart@environicspr.com,
fmanlucu@environicspr.com

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PAWSWAY PET DISCOVERY CENTRE

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