Toronto Eaton Centre announces partnership with World MasterCard Fashion Week

TORONTO, Sept. 30, 2014 /CNW/ - Toronto Eaton Centre today announced its sponsorship of World MasterCard® Fashion Week in Toronto, proudly supporting Canadian designers by bringing runway shows and other exciting events to shoppers.

From October 13th to 24th, Toronto Eaton Centre invites shoppers to visit the Toronto Eaton Centre World MasterCard Fashion Week Lounge at Trinity Way (220 Yonge Street, Level 3) to view exclusive footage of runway shows and view the latest in curated styles from Canadian retailers.  Shoppers will also have a daily chance to win one of twelve pairs of tickets to a Spring/Summer 2015 runway show during World MasterCard Fashion Week, between October 20th and 24th. The lounge will be updated throughout the promotion as different Canadian retailers interpret their looks for the fashion conscious shopper. More information about programming and events at the lounge will be available at torontoeatoncentre.com, and on Facebook, Twitter and Instagram.  

"World MasterCard Fashion Week continues to be Canada's leading fashion week, providing a platform for our country's designers to share their collections with the world," said Meredith Vlitas, Senior Marketing Director, Toronto Eaton Centre.  "Through our sponsorship, we're bringing fashion week to our shoppers and partnering with Canadian retailers to create runway-inspired looks consumers can wear today."

Toronto Eaton Centre will officially launch its Toronto Eaton Centre World MasterCard® Fashion Week Lounge during a special event with Toronto Fashion Incubator (TFI) on Friday, October 17th.  The world's first official fashion incubator, TFI is a non-profit organization dedicated to supporting and nurturing local fashion designers and entrepreneurs.   The event will be hosted by stylist Erica Wark with special guest, renowned Canadian designer David Dixon, with his iconic designs on display in the lounge.  

"World MasterCard Fashion Week brings top Canadian designers to the forefront of the fashion spotlight and all eyes are on Toronto for a week of design, style and trends. It's very exciting to see Toronto Eaton Centre activate and drive business to retail by bringing the spirit of fashion week to stylish consumers and giving them access to their favourite brands," says Carolyn Quinn, director, IMG Fashion Canada.

World MasterCard Fashion week is the nation's leading fashion event, focused on propelling Canadian designers to the forefront of the global fashion arena. The event will showcase designer's Spring/Summer 2015 collections at David Pecaut Square in Toronto from Monday, October 20th through Saturday, October 25th. For more information, visit www.worldmastercardfashionweek.com.

World MasterCard Fashion Week is an IMG event.

About Toronto Eaton Centre:
Stretching two full city blocks North from Yonge and Queen and one city block west from Yonge and Dundas,  Toronto Eaton Centre is among Canada's most recognizable landmarks, and one of the country's best-known retail shopping destinations. With more than 235 retailers, restaurants and services in the heart of downtown, Toronto Eaton Centre is the city's premier urban destination. Toronto Eaton Centre is owned and managed by The Cadillac Fairview Corporation Ltd, one of North America's largest investors, owners and managers of commercial real estate.  For more information about Toronto Eaton Centre, visit torontoeatoncentre.com.

SOURCE: Toronto Eaton Centre

For further information: Please contact Toronto Eaton Centre Media Line: 416-598-8713; Facebook/Twitter/Instagram: torontoeatoncentre; @toeatoncentre; toeatoncentre

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