Top Five Reasons to Start Holiday Shopping at the Bay



    - Magical holiday windows can display your image courtesy of latest IBM
    technology -

    TORONTO, Dec. 5 /CNW/ - The countdown to the holidays has begun, and the
Bay invites Canadians to enjoy the magic of the season while they shop for all
the people on their list. The Bay offers holiday shoppers everything from
fragrances, to 'a Christmas story' set of four egg-nog mugs, not to mention a
large selection of ornaments, decorations and everything in between.

    
    1.  The Bay's Christmas Street department features ornaments, trees,
        garland, lights, nutcrackers, stockings and decorative accessories.
        Whether you're starting fresh or just putting the final touches on
        your holiday décor, the Bay's Christmas Street, is sure to make any
        space feel and look festive.

    2.  Animated Christmas windows featuring five windows filled with a
        Victorian themed Christmas with Santa, his elves, the North Pole and
        even the town square on Christmas Eve. A tradition since 1914, the
        holiday windows sends on lookers away with nostalgic and warm
        sentiments.

    3.  One-stop shopping and convenience: from plasma televisions to Be
        Bratz dolls, I-Pods and even Jones New York cashmere sweaters, you
        only need one store to find everything on your list. For the
        holidays, beauty at the Bay offers shoppers exclusive fragrances from
        YSL's Elle, Dior's Poison and a special Lancome gift with purchase.
        With a huge assortment of gift sets, expert consultants and free gift
        wrapping, the Bay's cosmetics departments has the perfect gift
        solution for any one on your list.

    4.  Christmas in the City Event on December 8th in six flagship stores
        across the country. With Santa making an appearance, the Christmas in
        the City event is sure to entice all the Christmas senses. Have your
        photo taken with the big man, or learn the delicate techniques of
        cookie decorating with Mrs. Claus all while enjoying storewide
        savings; the Bay brings it all to you.

    5.  The Bay is spreading festive cheer among children, adults, and even
        technology buffs, with the latest Christmas window technology from
        IBM. For the first time ever, the Bay's famous Christmas windows
        could include your image. Using new technology from IBM, a high-tech
        sensor will capture the image of a passers-by and project it into the
        window. The results can also be printed on a 4x6 holiday postcard
        compliments of the Bay. The windows at both the downtown Toronto and
        Vancouver locations are using the IBM developed technology as a part
        of their Christmas displays. With its hi-tech sensor capability, the
        system reacts when it senses a customer touching the graphic display.
    

    "Giving is our theme. No matter what you're looking for, even if it's
just a little holiday fun, you will find it at the Bay," said Gord Sonnenberg,
Senior Vice President, Merchandise Operations.

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With more
than 580 retail outlets and nearly 70,000 associates located in every province
in Canada, Hbc provides Canadians with stylish, quality merchandise at great
value, through retail banners focused on exceptional customer service. Hbc is
a Canadian retail leader in corporate social responsibility. The fifth annual
Hbc CSR report can be found at www.hbc.com.





For further information:

For further information: Victoria Zigelman, Hbc Public Relations, (416)
216-7622, victoria.zigelman@hbc.com


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