Top B2B office solutions provider launches multimedia campaign



    Grand & Toy shows technology investment is easy and affordable

    TORONTO, Jan. 28 /CNW/ - Canadian businesses fearful of the cost and
complexity of integrating today's new technology should take heed to a new
campaign being launched by the nation's largest business-to-business solutions
provider.
    Grand & Toy, which has evolved from an office supplies company to a
business advocate and end-to-end provider of business solutions, is letting
Canadian companies know it is the destination of choice for their technology
needs, and is on their side through a new campaign to promote its recently
launched team of technology advisors.
    The campaign is designed to demonstrate to business owners and technology
purchasing decision makers that Grand & Toy's 125 years of experience in
helping manage business problems allows it to understand real-life technology
business issues that impact office environments; these issues include data and
device security, employee recruitment and retention, and budget management. It
also shows that Grand & Toy has the knowledge and resources to help address
these issues with much needed cost-saving solutions, critical to surviving the
current economic climate.
    "Many of today's business owners balk at the thought of bringing in what
is perceived to be expensive and complicated new technology," said Kevin
Edwards, vice president of marketing for Grand & Toy. "They see it as a huge
cost and inconvenience, but the truth is it doesn't have to be. As part of our
mission to serve as an advocate of Canadian business, we have developed a team
of technology advisors that can resolve the most complex problems, and this ad
and awareness campaign shows them that business technology can be easy and
cost-effective."
    Grand & Toy's Tech Solutions Advisors provide free, in-depth advice to
their business clients. The advisors answer questions, suggest and source
technology products and dispatch technology experts to assess the needs of
individual businesses, offering them cost-effective technology solutions.
    "There have been numerous technological advancements in recent years of
which few businesses are aware," said Edwards. "These innovations provide
today's companies with exceptional opportunities to reduce their spending,
improve client relationships, and maintain strict security measures. This
interactive and upbeat ad campaign demonstrates that technology is not a scary
investment, and that it can quickly turn into increased revenue and cost
reduction."
    The campaign consists of eight online, video ad spots via numerous
Internet media outlets, including cbc.ca, ctv.ca, entrepreneur.com,
Canada.com, and globeandmail.com. Each video spot uses clever and amusing
dialogue between two quirky characters to highlight the benefits of Grand &
Toy's technology services, and uses a myth-versus-fact approach to offer
businesses guidance on common office challenges. They will be complemented by
radio ads in most major markets throughout western and central Canada, plus a
series of articles written and posted on Grand & Toy's website.
    The radio ad campaign launched on January 9th and online advertising will
begin on February 2nd. Both will run until the end of March and will be
accompanied by closed circuit TV ads at Vancouver and Toronto airports.
    To see the video spots and read the associated articles, please visit
www.grandandtoy.com/advisors

    About Grand & Toy

    Founded in 1882, Grand & Toy is the leading single-source office
solutions provider offering strategic office procurement to Canadian
businesses. With its comprehensive product selection, Grand & Toy provides
access to interiors, technology and imaging solutions and everyday office
supplies. Grand & Toy powers the potential of organizations by offering an
extensive technology portal, supported by a highly trained team of Tech
Solutions Advisors, who our customers can access for all their technology
requirements. It also offers essential professional services, such as human
resources management, web design and hosting, and Grand & Toy Empower- a
networking site connecting small businesses with peers, helping them stay
abreast of trends and techniques while growing their business.
    Grand & Toy also has a firm commitment to environmental integrity and
charitable outreach manifested through numerous internal and external
programs.
    For more information about Grand & Toy, visit www.grandandtoy.com.





For further information:

For further information: Robyn Breslow, APEX Public Relations, (416)
924-4442, ext. 256, rbreslow@apexpr.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890