Tommy Hilfiger Announces New Location of a 22,000 Square Foot Global Flagship Store on Fifth Avenue in New York City



    NEW YORK, March 12 /CNW/ -- Tommy Hilfiger Group unveiled today the
location of a global flagship store at 681 Fifth Avenue, between 53rd and 54th
streets, in New York City. The 22,000 square foot store, spread over four
floors, will become the premiere flagship store in the company's global retail
portfolio, which over the years has grown to consist of 545 stores worldwide.
Tommy Hilfiger joins an elite mix of retailers on one of the most luxurious
and prestigious shopping avenues in the world by making its home in the space
formerly occupied by Fortunoff since the late 1970s.
    The signing of this lease marks yet another strategic move to expand the
brand's retail presence in the United States. Once opened in November 2008,
this store will join the newly opened Hilfiger Denim concept store and the
women's boutique on Bleecker Street in Manhattan, the Georgetown store in
Washington, D.C. and the soon to be opened Miami Beach, Florida store in May
2008. The new flagship location will be the first Tommy Hilfiger store
worldwide to incorporate every product category of the Tommy Hilfiger
lifestyle, including the runway collection, menswear, womenswear,
childrenswear, tailored, footwear, accessories, home, as well as the complete
Hilfiger Denim collection.
    Fred Gehring, CEO of Tommy Hilfiger Group states, "Tommy Hilfiger has
grown to become a globally recognized, premium lifestyle brand representing
the quintessential values of 'Classic American Cool.'  We have established an
important retail presence throughout the world in cities such as London,
Paris, Milan, Moscow, Shanghai, and Sao Paolo. Yet we were missing a real
global anchor in New York City, the home of our brand, for quite some time. We
are incredibly excited that following a long search, we have secured the
perfect location for this very important initiative."
    "The New York store will be a true flagship for the brand with global
exposure and impact," states Tommy Hilfiger. "It is also a very important
strategic move in our efforts to further redefine and elevate the brand's
positioning in the US market, a process which is well underway since our
privatization in 2006. We intend to escalate the rate of new store openings
over the years to come. We believe that the balance between these select new
retail locations and the nationwide presence at wholesale via our strategic
alliance with Macy's will firmly anchor the brand in America for many years of
growth."
    
    About Tommy Hilfiger Group
    
    Tommy Hilfiger is a leading premium lifestyle brand and one of the
largest designer apparel brands globally. Tommy Hilfiger Group designs and
markets men's and women's casual wear, sportswear, jeans, children's wear and
footwear. The Group's products can be found in its network of dedicated retail
stores in Europe, the United States and Canada, as well as in leading
specialty and department stores throughout Europe and North America. Through
over 40 licensees, Tommy Hilfiger-branded products, including a broad array of
related apparel, accessories, fragrance and home furnishings, are distributed
worldwide, including in Mexico, Central and South America, Japan, Australia
India, China and elsewhere throughout Asia.

    
    Marybeth Schmitt,
    SVP Communications
    Tommy Hilfiger U.S.A., Inc.
    T: 212.548.1952
    mschmitt@tommy-usa.com
    

    
    Alexandra C. Spritzer
    Director of Public Relations
    Tommy Hilfiger U.S.A., Inc.
    T: 212.548.1343
    aspritze@tommy-usa.com
    

    
    Abdel El Hamri
    Director of European Communications
    Tommy Hilfiger Europe B.V.
    T: +31(20) 589.5701
    abdel.elhamri@tommy.com
    




For further information:

For further information: Marybeth Schmitt, SVP Communications, Inc., 
+1-212-548-1952, mschmitt@tommy-usa.com, or Alexandra C. Spritzer, Director 
of Public Relations, +1-212-548-1343, aspritze@tommy-usa.com, both of Tommy 
Hilfiger U.S.A., or Abdel El Hamri, Director of European Communications, Tommy
 Hilfiger Europe B.V., +31(20)589-5701, abdel.elhamri@tommy.com

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