TORONTO, Nov. 14 /CNW/ -- Titan Worldwide Canada, the largest Urban Core
media supplier in the country, is about to install the world's first
eco-friendly signage utilizing landfill-degradable PVC BIOflex instead of
standard vinyl. This radical new compound is engineered to break down under
landfill conditions (darkness, high heat and moisture) within three to five
years without emitting toxic content.
"BIOflex" is a banner substrate that contains no toxins. The unique
composition of BIOflex ensures its quality as banner material without leaving
its imprint indelibly on the planet through Chlorine or other toxic emissions
-- a large problem with most vinyls until now.
The two BIOflex wall banners measure 50'h x 20'w and are onsite at the
Toronto Grace Health Center, located at the busy intersection of Bloor &
Church. "The Grace" recently received permission from the community council to
install the fascia signs, in addition to two tri-vision signs. By proudly
seizing torchbearer status, TELUS, one of Canada's leading telecommunications
companies, will be the first advertiser to take advantage of this
environmentally friendly solution.
Jorg Cieslok, Executive Vice President of Titan Worldwide Canada said,
"Titan is extremely pleased and excited to take the first step toward
environmental stability in Canada's Out-of-Home advertising business. We are
looking forward to continuing to lead the industry's effort in good corporate
citizenship here in Canada as well as in all of Titan's other global markets."
About Titan Worldwide
Titan Worldwide (www.titanoutdoor.com) is a diversified global full
service advertising company. Chairman William Apfelbaum and President and CEO
Donald Allman founded Titan in 2001. Titan Worldwide's team of market
specialists furnish global, national and local clients with creative media
solutions in the world's top markets, including offices across the United
States, Canada, Ireland and the United Kingdom.
Titan Worldwide Canada
For further information:
For further information: Jorg Cieslok of Titan Worldwide Canada,