PARIS, Sept. 27, 2011 /CNW/ - One year after signing professional
basketball player Tony Parker as global ambassador in the brand's
flagship store on the Champs-Elysees, Tissot launched the Tissot
Racing-Touch Tony Parker Limited Edition 2011 at the prestigious Par
Coeur Gala in Paris.
Tissot was honoured to be the official sponsor of the gala, which was
hosted by co-founder of the Par Coeur Association and captain of the
French national basketball team, Tony Parker. The annual Par Coeur
Gala, which took place in the fabulous city hall, raises money for the
Par Coeur Association's charity partners. It is an inspirational
evening, attended by high-profile guests and celebrities. This year,
the Par Coeur Association is raising funds for CeKeDuBonheur, which
works to improve the quality of life for children and adolescents in
hospitals, Action Innocence, which aims to preserve the dignity and
integrity of children on the internet and Make A Wish, for which Tony
Parker is the ambassador.
Tony Parker, who led France into the EuroBasket 2011 final, was happy to
receive his first limited edition watch, which is part of the Tissot
tactile collection. The Tissot Racing-Touch Tony Parker Limited Edition
2011 stems from more than ten years of experience with touch
technology, making this piece much more than just a watch. With its 11
touch-activated functions, including a compass and a tide calculator,
this timepiece is an athlete's high-tech personal trainer, providing
the utmost precision in order to follow Tony Parker's lead and keep
striving for better performances.
This dynamic and stylish limited edition of 4,999 watches has an
engraving of Tony Parker's signature on the case back and comes with a
black rubber strap and a carbon dial.
SOURCE TISSOT S.A.
For further information:
International Public Relations & Communication Manager
International Public Relations & Communication Deputy Manager