'Tis the Season: For Germ Protection and Prevention



    -Don't Deck the Hall with Tissues and Soup this Season-

    TORONTO, Nov. 20 /CNW/ - A recent study out of the Mount Sinai School of
Medicine found that the flu virus thrives in cold dry conditions. With the
arrival of cold dry weather on our doorstep and the familiar sounds of coughs
and sneezes, the perfect breeding ground for germs and viruses has started to
emerge. In fact, cold and flu season has already begun in several provinces
with sporadic to localized reports of outbreaks.
    One thing rings true this season, in order to protect ourselves we need
to be aware of the infection instigators that surround us every day and arm
ourselves with the proper germ fighting defences. For example, how do you
protect yourself from a sneeze, especially one loaded with sneeze droplets
that can travel faster than the family car?
    On November 28th and 29th, family physician Dr. Jennifer Malcolm is
available to share her perspective on the speed of germ spread and the impact
germ exposure has on the spread of the cold and flu virus. Dr. Malcolm will
also answer the following:

    
    -   Faster than a Speeding Bullet: How quickly germs can travel and how
        long can they survive on desks and doorknobs? What are Canadians
        doing and not doing to avoid germ spread?

    -   Germ Detective: Where do the majority of germs lurk? What activities
        are in the Canadian hand hygiene hall of shame?

    -   Virus Vigilante: Tips for keeping the germs at bay for the whole
        family

    WHO:      Dr. Jennifer Malcolm, Toronto-based Family Physician

    WHAT:     Talk to an expert who faces the realities of germ spread every
              day at the office. Discuss the results of a national survey to
              find out how to protect yourself and family members from germs
              this cold/flu season.

    VISUALS:  Learn emergency moves for cold/flu prevention including:
              - Cough and Cover: Proper techniques for public coughing
              - Sneeze Safety: How to protect yourself from airborne droplets
              - Sanitizer Slide: A slippery hand dance for germ protection

    WHEN:     November 28th/29th, 2007
    





For further information:

For further information: To schedule an interview, please contact:
Julienne Spence, Jennifer Kirsch, Environics Communications, (416) 969-2765,
(416) 969-2774, jspence@environicspr.com, jkirsch@environicspr.com

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