Timothy's Original Donut Blend(TM) - The Return of Classic Donut Shop Coffee!



    TORONTO, Aug. 24 /CNW/ - Enjoy the taste of classic donut shop coffee in
seconds. The Wholesale Division of Timothy's Coffees of the World Inc.(R)
announces the launch of their newest K-Cup(R) coffee, Timothy's Original Donut
Blend(TM). Inspired by the quintessential cup of joe, Timothy's Original Donut
Blend is packed in K-Cup single serve portion packs, specifically formulated
for use in Keurig(R) Single Cup Brewing Systems. With the push of a button,
coffee lovers can now experience the taste of classic donut shop coffee in the
convenience of their home, office, or cottage.
    Timothy's Original Donut Blend is a mild roast made with 100% Arabica
specialty coffee. A perfect selection for those who love a coffee that is
smooth and bright, with a good body and clean finish.
    "Today, enjoying some of life's simple pleasures is more important than
ever" said Tracey Noakes, Marketing Manger of Timothy's Wholesale Division.
"There is an ease to this coffee that's comfortable and unassuming, like a
reminder of simpler times."
    "Original Donut Blend is a highly anticipated product launch for
Timothy's given the new direction in the branding of this product" said George
Michel, President & CEO of Timothy's.
    The Original Donut Blend packaging is decidedly retro. Its bold orange
and pink color palette and eye catching design immediately bring donut shops,
baked goods and wholesome cups of coffee to mind.
    Timothy's Original Donut Blend is not just another cup of coffee... it's
one of life's simple pleasures. So sit back, relax and celebrate simplicity.
    Original Donut Blend is available in K-Cup format for use in Keurig
single-serve brewing systems. Timothy's K-Cups and Keurig Brewers can be
purchased at participating Timothy's retail locations, or online at
www.Timothys.com.

    
    About Timothy's World Coffee
    ----------------------------
    
    Founded in 1975, and headquartered in Toronto, Ontario, Timothy's Coffees
of the World Inc. is a purveyor of specialty gourmet coffee. Timothy's
purchases the finest Arabica coffee beans from around the world and roasts
these premium beans at its own coffee roasting facility, located in Toronto,
Canada. Roasting coffee beans is an exact science, and Timothy's meticulous
roasting and testing practices ensure that each batch is roasted to
perfection. The result is extraordinary coffee with rich aroma and superior
quality.
    For over 30 years, Timothy's has remained committed to serving only the
finest coffees to its customers, while continuing to be socially, economically
and environmentally responsible. Through its various Partnership Programs,
Timothy's helps to ensure a safe and sustainable future for the people of
coffee-growing communities and here at home.
    Timothy's Coffees of the World Inc. is an affiliated portfolio company of
Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm
focused on leveraged buy-outs, equity, debt and other investments in
market-leading companies.





For further information:

For further information: or to arrange interviews: Timothy's Coffees of
the World Inc., 400 Steeprock Drive, Toronto, Ont., M3J 2X1, Phone: (416)
638-3333, Fax: (416) 638-7670, www.Timothys.com; Tracey Noakes or George
Michel, traceyn@timothys.com or georgem@timothys.com

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Timothy's World Coffee

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