Time Inc. Agrees to Use Smart Connection Enterprise



    DETROIT, Sept. 25 /CNW/ -- Time Inc., the largest magazine publisher in
the U.S., recently rolled out WoodWing's Smart Connection Enterprise system to
produce, among other titles, FORTUNE, Money, People, Sports Illustrated and
TIME Magazine.
    "Time Inc. is the best in the world at what they do, and we believe their
standards are the highest in the industry," said Brian Kruger, CEO of WoodWing
USA, an expert in corporate workflow efficiency.
    
    Meeting the needs of a diverse company
    
    Kruger explained that Time Inc.'s diverse needs required the power and
versatility provided by Smart Connection Enterprise.  "They gave us a
challenge," Kruger said. "They needed a system that was flexible and powerful
enough to meet the needs of diverse and very large magazines."
    "The leadership of WoodWing is driven to meet the needs of their
customers.  We asked them to add features and functions to meet our constantly
changing needs and they have, to date, responded with intense focus and
professionalism," said Mitchell A. Klaif, Senior Vice President of Time Inc.
Information Technology.
    WoodWing's international reach continues to grow With Time Inc. now using
Smart Connection Enterprise, there are literally hundreds of millions of
people around the world reading magazines that were assembled using WoodWing's
technology.
    "Now that Time Inc. is using WoodWing that number has jumped even more
dramatically," Kruger said, noting that each month, one out of every two
American adults reads a Time Inc. magazine. "Quite simply, WoodWing has become
an editorial system for the largest publishers in the world."
    "I've been reading Time Inc.'s magazines all my life," he said. "Now,
when I see someone pick up a copy of TIME or FORTUNE or Sports Illustrated,
I'll know that WoodWing helped put that magazine in their hands. That makes me
feel extremely proud."
    
    About Time Inc.
    
    Time Inc., a Time Warner company, is one of the largest content companies
in the world.  With more than 125 magazines, it is the largest magazine
publisher in the U.S. and U.K.  Each month, one out of every two American
adults reads a Time Inc. magazine, and one out of every 10, who are online,
visits a company web site (more than 19 million unique visitors). Time Inc.'s
popular brands and successful franchises extend to online, television, cable
VOD, satellite radio, mobile devices, events and branded products.
    
    About WoodWing Software
    
    WoodWing Software specializes in software solutions for the publishing
industry. WoodWing excels in innovative and flexible editorial solutions that
help efficiently produce print and online publications. The company's flagship
product, Smart Connection Enterprise, differs from traditional editorial
solutions because it has been engineered from the ground up utilizing the
latest technologies offered by the Internet age. WoodWing has offices in The
Netherlands, Malaysia and the United States. For more information, visit
www.woodwing.com.

    
    Contact:
    Patrick Becker
    WoodWing USA
    +1 (313) 962 0542
    ptbecker@woodwing.com
    




For further information:

For further information: Patrick Becker of WoodWing USA,
+1-313-962-0542,  ptbecker@woodwing.com Web Site: http://www.woodwing.com

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