Tim Hortons to Introduce MasterCard Payment in Canada



    Implementation to Include MasterCard PayPass(TM) Contactless Payment

    TORONTO, June 29 /CNW/ - For the first time, Tim Hortons customers in
Canada will be able to pay for their purchases with their MasterCard cards
thanks to an agreement announced today between MasterCard Worldwide and Tim
Hortons. Under the agreement, Tim Hortons will accept MasterCard at
participating counter and drive-thru locations across Canada, and for a
limited period, MasterCard will be the exclusive credit card accepted at Tim
Hortons. The deal includes deployment of MasterCard PayPass contactless
technology. Approximately 500 Tim Hortons locations are currently installed
with MasterCard capability and more locations are being added throughout the
summer.
    "Adding the option of MasterCard payment gives our customers more choice
and flexibility," said Paul House, Chairman and CEO, Tim Hortons. "It's a
great way to enhance our customer experience."
    MasterCard Canada has been expanding card payment capability into
categories of merchants that have not traditionally accepted credit card
payment before - such as convenience stores, parking lots, and quick-service
restaurants. MasterCard is facilitating payment card acceptance in quick
service environments with its exclusive Quick Payment Service (QPS) and
MasterCard PayPass programs.
    "We are seeing Canadians use their MasterCard cards for more daily
purchases" said Kevin Stanton, President, MasterCard Canada. "Bringing
MasterCard payment to Tim Hortons is a big step in meeting that demand.
Without a doubt, the partnership of the two great brands is truly priceless."

    MasterCard Quick Payment Service (QPS)

    More than 36,000 Canadian quick service merchants are already using
MasterCard QPS, which allows designated categories of merchants to process
small value transactions without requiring a receipt or signature (although
the consumer can always request a receipt), thus making the payment processing
more efficient than handling cash.
    "With MasterCard Quick Payment Service, the card is presented, swiped and
processed immediately," said Stanton. "It marries payment convenience and
speed while retaining security and fraud protections for the cardholder and
merchant."

    MasterCard PayPass

    MasterCard PayPass uses radio frequency technology to transmit payment
details wirelessly between the PayPass device and the merchant's terminal. The
transaction is then processed through the MasterCard network for clearing and
settlement. PayPass cards can also be used in the traditional manner anywhere
MasterCard is accepted around the world.
    MasterCard PayPass is ideal for traditional cash-heavy environments where
speed is essential, and has led the way in bringing contactless technology to
consumer categories where quick service is essential. There are nearly
13 million PayPass cards issued globally. The introduction of MasterCard
acceptance at Tim Hortons will be supported by advertising and in-store
signage and communications.

    About Tim Hortons

    Tim Hortons is Canada's largest quick service restaurant chain. Founded
in 1964 as a coffee and donut shop, Tim Hortons has evolved to meet consumer
tastes, with a menu that now includes premium coffee, flavored cappuccinos,
specialty teas, home-style soups, fresh sandwiches and fresh baked goods. As
of April 1, 2007, Tim Hortons system-wide restaurants numbered 2,724 in Canada
and 340 in the United States. More information about the Company is available
at www.timhortons.com.

    Tim Hortons Safe Harbor Statement

    Certain information in this news release, particularly information
regarding future economic performance and finances, and plans, expectations
and objectives of management, is forward-looking. Factors set forth in the
Company's Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995, including by reference the "risk factors" outlined in the
Company's most recent Form 10-K filed March 9, 2007, in addition to other
possible factors not listed or described in the Safe Harbor Statement, could
affect the Company's actual results and cause such results to differ
materially from those expressed in forward-looking statements. As such,
readers are cautioned not to place undue reliance on forward-looking
statements contained in this news release, which speak only as of the date
hereof. Except as required by federal or provincial securities laws, the
Company undertakes no obligation to publicly release any revisions to the
forward looking statements contained in this release, or to update them to
reflect events or circumstances occurring after the date of this release, or
to reflect the occurrence of unanticipated events, even if new information,
future events or other circumstances have made the forward-looking statements
incorrect or misleading. Please review the Company's Safe Harbor Statement at
http://www.timhortons.com/safeharbor.html.

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 16 billion transactions
each year, and provides industry-leading analysis and consulting services to
financial institution customers and merchants. Through its family of brands,
including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers
and businesses in more than 210 countries and territories. For more
information go to http://www.mastercard.com.

    Attention editors: B-roll footage is available:

    
    DATE & TIME:    Friday, June 29, at 10:30 - 11:00 am ET Continuous Loop
    ------------    Repeated at 2:00 - 2:30 pm ET Continuous Loop

    COORDINATES:    Anik F2, C Band, Transponder 3B, audios 6.2 and 6.8
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    Photo Editors: A photo will be available on the CNW photo wire at 2pm ET.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Jennifer Reed, Vice President, Public Affairs,
(416) 365-6664, jennifer_reed@mastercard.com; For Tim Hortons: Rachel Douglas,
Director, Public Affairs, (905) 339-6277, douglas_rachel@timhortons.com


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