Restaurant Chain Kicks-Off Holiday Program by Giving Out $725 VISA Cards
in 18 Cities
DUBLIN, OH, Nov. 25, 2011 /CNW/ - In celebration of Black Friday, Tim
Hortons Cafe & Bake Shop made the holidays a little easier for a few
shoppers this year by taking care of their gift budgets.
On Thursday evening, across the company's target markets, Tim Hortons
Cafe & Bake Shop restaurant owners surprised the 25th person waiting in line for Black Friday deals with $725 in VISA gift
According to an annual Gallup® poll, the average American will spend
approximately $725 on holiday gifts this year, which is why Tim Hortons
Cafe & Bake Shop chose the denomination.
The 24thand 26th person in line each received a $100 Tim Card and everyone got a coupon
for a free donut or hot chocolate in holiday flavors like Candy Cane
and Gingerbread—redeemable at any Tim Hortons Cafe & Bake Shop
"It's been a tough year for some people and this is just our way of
saying 'Thank You,'" said Mike Meilleur, senior vice president of U.S.
operations. "We know that spending $1.50 on a coffee adds up, which is
why we are grateful for those who come to Tim Hortons Cafe & Bake Shop
The special giveaway kicks-off Tim Hortons Cafe & Bake Shop's "Holiday
Helpers" program. The "Holiday Helpers" will be making surprise
appearances throughout the holiday season at area sporting events to
give away additional VISA gift cards, Tim Cards or free product coupons
to extend the celebration.
Tim Hortons Cafe & Bake Shop handed out approximately 24 gift cards on
Thanksgiving Day evening. With more gift card surprises throughout the
month of December, the company will have given away $25,000 in VISA
gift cards for people to have an even more magical holiday season.
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization. Operating in the quick
service segment of the restaurant industry, Tim Hortons appeals to a
broad range of consumer tastes, with a menu that includes premium
coffee, espresso-based specialty coffees including lattes, cappuccinos
and espresso shots, specialty teas, home-style soups, fresh sandwiches,
wraps, hot breakfast sandwiches and fresh baked goods, including our
trademark donuts. As of October 2, 2011, Tim Hortons had 645
restaurants in the United States and 3,871 restaurants systemwide. For
more information, visit www.timhortons.com.
SOURCE Tim Hortons Inc.
For further information:
Manager, Public Relations U.S.
Tim Hortons Cafe & Bake Shop