Three Lucky Canadians Get Their 15 Minutes of Fame Courtesy of SCENE



    TORONTO, Jan. 15 /CNW/ - SCENE has announced the three grand prize
winners of the Scotiabank SCENE Fame Fortune and Your Fifteen Minutes contest,
where Canadians entered for a chance to experience the life of an A-list
celebrity for a day.
    Leah McLoughlin of Hamilton, Julia Bae of Toronto and Megan Ladelpha of
Ottawa have each won the chance to experience their 15 minutes of fame and to
share it with their closest friends. These winners will experience their own
day of "Fame Fortune and Fifteen Minutes" this month.
    All three winners will get a day of VIP treatment with an entourage of
five friends. Each member of the group will receive a visit to a spa $500 for
a shopping trip. A personal shopper and stylist will be there to help make
those critical outfit decisions plus Limousine service, a body guard, and
their very own paparazzi will also be provided. The day will be capped with
reserved seating and refreshments at a Cineplex Entertainment movie theatre.
Each of the three grand prize winners also receives $2,500 cash.
    "We're very excited to be able to give all three winners and their
friends the chance to have their 15 minutes of fame and experience what the
SCENE program is all about --fun, excitement and entertainment," said John
Doig, Senior Vice-President of Brand and Marketing Programs, Scotiabank. "The
SCENE rewards program gives our customers a chance to earn free movies for
doing what they already do, shopping with their debit card or credit card. The
SCENE partnership brings together two great brands, Scotiabank and Cineplex,
in an innovative way to provide extra benefits and rewards to our customers."
    SCENE is an entertainment rewards program launched by Scotiabank in
partnership with Cineplex Entertainment. The SCENE debit and VISA rewards
program was launched nationally on May 2, 2007.

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With more than 60,000 employees, Scotiabank
Group and its affiliates serve approximately 12.5 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With $412 billion in assets (as at October 31, 2007), Scotiabank trades on the
Toronto (BNS) and New York Exchanges (BNS). For more information please visit
www.scotiabank.com.





For further information:

For further information: Paula Cufre, (416) 933-1093,
paula_cufre@scotiacapital.com


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