Three Canadians Get 15 Minutes of Fame and More With SCENE



    TORONTO, Sept. 12 /CNW/ - SCENE is giving three Canadians the chance to
experience what it's like to be an A-list celebrity for a day with the
Scotiabank Fame Fortune and Your Fifteen Minutes contest launched today.
    Winners will share a day of VIP treatment with an entourage of up to five
friends. Each member of the group receives $500 for posh new clothes, a
personal shopper to help make those critical outfit decisions and a visit to a
hair salon. Limousine service, a body guard, and their very own paparazzi will
also be provided. The day is capped with reserved seating and unlimited
refreshments at a Cineplex Entertainment movie theatre. Each of the three
winners will also receive $2,500. For a complete list of prizes visit
www.scene15.ca.
    Canadians can enter by going to www.scene15.ca and opening up a new
Scotiabank account with the SCENE ScotiaCard or by signing up for the new
SCENE VISA card. With the SCENE ScotiaCard and the SCENE VISA card customers
can earn points every time they make a purchase and redeem points for a free
movies and more at any Cineplex Entertainment theatre including the four
Scotiabank theatres in Toronto, Montreal, Vancouver and Edmonton.
    "This contest is what SCENE is all about. It's fun, exciting and pure
entertainment," said John Doig, Senior Vice-President of Brand and Marketing
Programs, Scotiabank. "The SCENE rewards program gives our customers a chance
to earn free movies for doing what they already do, shopping with their debit
card or credit card. The SCENE partnership brings together two great brands,
Scotiabank and Cineplex, in an innovative way to provide extra benefits and
rewards to our customers."

    SCENE is an entertainment rewards program launched by Scotiabank in
partnership with Cineplex Entertainment. The SCENE debit and VISA rewards
program was launched nationally on May 2, 2007.

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With more than 58,000 employees, Scotiabank
Group and its affiliates serve approximately 12 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With $412 billion in assets (as at April 30, 2007), Scotiabank trades on the
Toronto (BNS) and New York Exchanges (BNS). For more information please visit
www.scotiabank.com.





For further information:

For further information: Paula Cufre, (416) 933-1093,
paula_cufre@scotiacapital.com


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