TORONTO, Aug. 2 /CNW/ - Indigo Books & Music Inc (TSX: IDG) played host
to thousands of Twilighters celebrating this summer's highly anticipated
midnight launch of Stephenie Meyer's Breaking Dawn. More than 75 Indigo,
Chapters and Coles stores nationally stayed open past midnight so that fans of
the Twilight Saga could be first to get their copy of the fourth book in
Stephenie Meyer's hit fiction phenomenon. Midnight Masquerade celebrations
gave fans smitten with the page-turning paranormal romance of Bella, Edward
the vampire and Jacob the werewolf a chance to share their excitement and
celebrate the saga with Twilight Trivia Text Message Contests, temporary
tattoos and Twilight-themed games and activities. The groundswell of Twilight
fan support and Breaking Dawn frenzy has catapulted Stephenie Meyer's Twilight
Saga to the top of bestseller lists around the world.
About Indigo Books & Music Inc.
Indigo Books & Music Inc. (TSX:IDG) is a publicly traded Canadian company
and the largest book retailer in Canada, operating bookstores in all provinces
under the names Indigo Books Music & More, Chapters, The World's Biggest
Bookstore and Coles. Indigo operates www.chapters.indigo.ca, an online
retailer of books, music, DVDs and toys.
In 2004, Indigo founded the Indigo Love of Reading Foundation, a
registered charity that provides new books and educational materials to
high-needs Canadian elementary schools, to address the literacy crisis in
Canada. Visit loveofreading.org for more information.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Interviews are available, please contact: Janet
Eger, Director, Public Relations, Indigo Books & Music Inc., (416) 342-8561;
Lisa Huie, Manager, Public Relations, Indigo Books & Music Inc., (416)